Graduate Certificate of Public Relations (GCPR)

Back to top Program aims This program is designed for prospective students who require professional development or a qualifications upgrade for a move into public relations management.

The program aims to produce graduates who have an advanced awareness, understanding and appreciation of the complexities of rational thought, expression and behaviour they will encounter in a public relations career.

Graduates will develop capacity for specialised inquiry and scholarship at a higher level.

They will be able to apply their knowledge and skills in employment or community service, and have further enhanced their personal, cultural, creative and intellectual capacities.

Admission requirements

To be eligible for admission, applicants must satisfy the following requirements:

• Completion of an Australian university Bachelor degree in any area, or equivalent. orA minimum of five years’ professional work experience equivalent to a qualification at AQF Level 7.
• English Language Proficiency requirements for Category 3.

All students are required to satisfy the applicable English language requirements.

If students do not meet the English language requirements they may apply to study a University-approved English language program. On successful completion of the English language program, students may be admitted to an award program.

Program objectives

On successful completion of the program students should be able to:

1. synthesise and apply skills and knowledge in advanced professional contexts to solve real world issues and problems in an ethical way.
2. evaluate and critically analyse a range of ideas and theories pertaining to communication and development of organisational relationships.
3. apply advanced knowledge, skills and competency in the principles and practices of public relations to effectively and ethically communicate with organisational stakeholders and communities.