Master of Marketing Management

"I definitely recommend the course to anyone generally interested in marketing, wanting to move up the corporate ladder, or are looking to start their own business."Silvy YangMaster of Marketing ManagementRead more about Silvy's storyTake the next step in your marketing career and get a real-world advantage by completing an internship while studying.Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation.

You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.You can also complete a Corporate Internship or Workplace Project while studying.

This gives you the chance to put what you’ve been learning into practice and gain an edge in job market.You’ll choose one of four streams:Fundamental UnitsNew to marketing?

This stream will get you beyond the buzzwords and give you a strong understanding of marketing principals and strategies that won’t go out of style.NOTE:

The Fundamental Units stream is compulsory for students without a Marketing background.Strategic MarketingWith a focus on sales, business to business marketing, analytics, and brand management this stream will teach you how to develop and implement a sales marketing strategy and then evaluate its success.International BusinessAs global business continues to grow, understanding marketing in all cultures is essential.

This stream will develop your marketing skills in a global context.EntrepreneurshipAn entrepreneurial mindset is an asset in our modern economy.

This stream will teach you to how to develop fit-for-purpose marketing strategies to take entrepreneurism to the next level.Looking for something more advanced?We also offer a two-year Master of Marketing Management (Advanced) in which you can complete a research project as part of your studies.Due to the ongoing response to COVID-19, online study may replace some or all of your on-campus classes.

We'll be sure to keep you informed of any changes.

1. Apply advanced knowledge of marketing philosophy, theories, and principles, over a variety of contexts and timeframes to evaluate and reflect upon marketing problems and opportunities.