Master of Marketing Management (Advanced)

University of Tasmania

About

Take the next step in your marketing career and develop your evidence-based decision-making skills.Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation.

You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.You’ll choose one of three specialisations:International BusinessEntrepreneurshipBusiness ResearchNew to marketing or looking to gain practical experience?If you are new to the marketing industry or would like to complete a Workplace Project or Corporate Internship the Master of Marketing Management is the best qualification for you.Due to the ongoing response to COVID-19, online study may replace some or all of your on-campus classes.

We'll be sure to keep you informed of any changes.

Learning outcomes

  1. Apply advanced knowledge of marketing philosophy, theories, and principles, over a variety of contexts and timeframes to evaluate and reflect upon marketing problems and opportunities.

Institution