C04382v1 Master of Marketing
University of Technology Sydney
About
The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.The course prepares students with practical skills and theoretical knowledge to analyse markets and formulate strategies that connect with industry and best practice.
The program has undergone changes to make it more flexible so that students can choose a mixture of relevant subjects to help facilitate entering or progressing a marketing career across a broad range of sectors in Australia and internationally.
The program also caters to those wishing to begin, spread or accelerate their studies over Autumn, Spring and Summer with options to complete the program in as little as 12 months.
Structure
The course totals 72 credit points and consists of a combination of three core subjects and nine electives.
Course completion requirements
| course | credit |
|---|---|
| 24734 Marketing Management | 6cp |
| 24710 Buyer Behaviour | 6cp |
| 24790 Business Project: Marketing (Capstone) | 6cp |
| Select 54 credit points of options: | 54cp |
| 24752 Brand Management | |
| 24729 Digital Marketing for Managers | |
| 24749 Entrepreneurial Marketing Management | |
| 24720 Introduction to Marketing Research | |
| 24750 Marketing Analytics | |
| 24713 Marketing Channel Management in a Digital World | |
| 24736 Marketing Communications | |
| 24757 Marketing Data Analysis | |
| 24730 Marketing Strategy | |
| 24760 Pricing and Revenue Management | |
| 24742 Product Innovation Management | |
| 24707 Strategic Business Marketing | |
| 24738 Strategic International Marketing | |
| 24706 Strategic Services Marketing | |
| Total | 72cp |
Course program
Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.
full time
Year 1
Autumn session
| course | credit |
|---|---|
| 24734 Marketing Management | 6cp |
| 24710 Buyer Behaviour | 6cp |
| Select 12 credit points of options | 12cp |
Spring session
| course | credit |
|---|---|
| Select 24 credit points of options | 24cp |
Year 2
Autumn session
| course | credit |
|---|---|
| 24790 Business Project: Marketing (Capstone) | 6cp |
| Select 18 credit points of options | 18cp |
part time
Year 1
Autumn session
| course | credit |
|---|---|
| 24734 Marketing Management | 6cp |
| 24710 Buyer Behaviour | 6cp |
Spring session
| course | credit |
|---|---|
| Select 12 credit points of options | 12cp |
Year 2
Autumn session
| course | credit |
|---|---|
| Select 12 credit points of options | 12cp |
Spring session
| course | credit |
|---|---|
| Select 12 credit points of options | 12cp |
Year 3
Autumn session
| course | credit |
|---|---|
| Select 12 credit points of options | 12cp |
Spring session
| course | credit |
|---|---|
| 24790 Business Project: Marketing (Capstone) | 6cp |
| Select 6 credit points of options | 6cp |
Entry requirements
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
Minimum Academic Requirement: The previous qualification must be in a related field within the business discipline.
All applicants who do not meet the minimum academic requirement may still be considered on the basis of:
- a minimum of at least two years' full time, or equivalent, relevant work experience.
The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Institution
