C04383v1 Master of Marketing (Extension)
University of Technology Sydney
About
The Master of Marketing (Extension) provides the opportunity for students to extend their knowledge in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.
The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities.
Students have a range of study options including commencing or fast-tracking studies during Autumn, Spring and Summer sessions.
Structure
The course totals 96 credit points and consists of a combination of three core subjects and 13 electives.
Course completion requirements
| course | credit |
|---|---|
| 24734 Marketing Management | 6cp |
| 24710 Buyer Behaviour | 6cp |
| 24790 Business Project: Marketing (Capstone) | 6cp |
| Select 78 credit points of options: | 78cp |
| CBK90387 Electives (Law/Business) | |
| 24752 Brand Management | |
| 24729 Digital Marketing for Managers | |
| 24749 Entrepreneurial Marketing Management | |
| 24720 Introduction to Marketing Research | |
| 24750 Marketing Analytics | |
| 24713 Marketing Channel Management in a Digital World | |
| 24736 Marketing Communications | |
| 24757 Marketing Data Analysis | |
| 24730 Marketing Strategy | |
| 21878 Organisational Dialogue: Theory and Practice | |
| 21929 Positive Psychology and the Self | |
| 24760 Pricing and Revenue Management | |
| 21854 Problem Solving, Creativity and Solution Setting | |
| 24742 Product Innovation Management | |
| 24707 Strategic Business Marketing | |
| 24738 Strategic International Marketing | |
| 24706 Strategic Services Marketing | |
| Total | 96cp |
Course program
A typical full-time program is provided below, showing a suggested study sequence for students undertaking the course full time, commencing in Autumn session.
full time
Year 1
Autumn session
| course | credit |
|---|---|
| 24734 Marketing Management | 6cp |
| 24710 Buyer Behaviour | 6cp |
| Select 12 credit points of options | 12cp |
Spring session
| course | credit |
|---|---|
| Select 24 credit points of options | 24cp |
Year 2
Autumn session
| course | credit |
|---|---|
| Select 24 credit points of options | 24cp |
Spring session
| course | credit |
|---|---|
| 24790 Business Project: Marketing (Capstone) | 6cp |
| Select 18 credit points of options | 18cp |
Entry requirements
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Institution
