C04384v1 Executive Master of Strategic Communication

University of Technology Sydney

About

The Executive Master of Strategic Communication provides advanced study for communication professionals working in corporate, government, organisational or marketing communication, advertising, or public relations.

The course is open to applicants with a minimum of three years experience in professional public communication and an undergraduate degree.

Students can select corporate and marketing communication or government communication streams, and the course culminates with a practice-related project relevant to the student's field of interest.

Course content addresses up-to-date issues, such as audience insights, through data analysis, digital communication, and strategic communication informed by research and evaluation.The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels and shifting attitudes and concerns.

These are leading to changing practices and challenges, and new ethical concerns.

The UTS Executive Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.All applicants need to have completed a minimum of three years' relevant work experience in the communication industry.

Those who do not meet this requirement may wish to consider the Master of Strategic Communication (C04385).Download an Executive Strategic Communication Flyer

Structure

This course totals 72 credit points of study consisting of three core subjects (24 credit points) and a major project (16 credit points), and four stream subjects (32 credit points).

Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.

Course completion requirements

course credit
STM91280 Core subjects (Executive Master) 40cp
CBK91761 Executive Master stream choice 32cp
Total 72cp

Course diagram

Course program

Typical course programs are shown below for full-time and part-time students, commencing in Autumn or Spring sessions.

Typical program, Autumn commencing, full time

Year 1

Autumn session

course credit
57223 Exploring Human Communication: Theories and Practice 8cp
57215 Strategic Communication and Integration 8cp
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Spring session

course credit
57213 Understanding and Engaging Audiences 8cp
Select 16 credit points from the following: 16cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Summer session

course credit
57209 Strategic Communication Project 16cp
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Typical program, Spring commencing, full time

Year 1

Spring session

course credit
57223 Exploring Human Communication: Theories and Practice 8cp
57213 Understanding and Engaging Audiences 8cp
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Summer session

course credit
57209 Strategic Communication Project 16cp
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Year 2

Autumn session

course credit
57215 Strategic Communication and Integration 8cp
Select 16 credit points from the following: 16cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Typical program, Autumn commencing, part time

Year 1

Autumn session

course credit
57223 Exploring Human Communication: Theories and Practice 8cp
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Spring session

course credit
57213 Understanding and Engaging Audiences 8cp

Summer session

course credit
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Year 2

Autumn session

course credit
57215 Strategic Communication and Integration 8cp
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Spring session

course credit
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Summer session

course credit
57209 Strategic Communication Project 16cp

Typical program, Spring commencing, part time

Year 1

Spring session

course credit
57223 Exploring Human Communication: Theories and Practice 8cp
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Summer session

course credit
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Year 2

Autumn session

course credit
57215 Strategic Communication and Integration 8cp
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Spring session

course credit
57213 Understanding and Engaging Audiences 8cp

Summer session

course credit
57209 Strategic Communication Project 16cp

Year 3

Autumn session

course credit
Select 8 credit points from the following: 8cp
STM91278 Government Communication stream  
STM91279 Corporate and Marketing Communication stream  

Entry requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

All applicants need to have completed a minimum of three years' relevant work experience in the communication industry and must demonstrate this by submitting a recent curriculum vitae.

For applicants with a bachelor's degree, the degree must be in field of education, management and commerce, society and culture (e.g. Bachelor of Arts), or creative arts.

For applicants with a master's, graduate diploma or graduate certificate qualification, the qualification can be in any field of study.

If applicants have not met any of the academic requirements above, they must provide:

  • a personal statement (approximately 500 words) explaining why they wish to study the course they are applying for, and
  • a curriculum vitae (CV), which should include details of paid and voluntary work or other experiences (e.g. special interest groups) that could be relevant to the course.

If applicants do not submit these documents, their application may not be considered.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Institution