C04385v1 Master of Strategic Communication

The Master of Strategic Communication provides advanced study in public communication practices.

It is relevant for graduates seeking a career in corporate, government, political, health, organisational or marketing communication, advertising, or public relations and for communication professionals seeking to advance their career to senior level.

The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels, and shifting attitudes and concerns.

These are leading to changing practices and challenges, and new ethical concerns.

The UTS Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.Applicants who have completed a minimum of three years' relevant work experience in the communication industry may wish to consider the Executive Master of Strategic Communication (C04384).Download the Master of Strategic Communication flyer

This course totals 72 credit points of study consisting of six core subjects (48 credit points) and three electives (24 credit points). Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.

Course completion requirements

Course diagram

Course program

Typical course programs are shown below for full-time and part-time students, commencing in Autumn or Spring sessions.

Typical program, Autumn commencing, full time

Year 1

Autumn session

Spring session

Year 2

Autumn session

Typical program, Spring commencing, full time

Year 1

Spring session

Year 2

Autumn session

Spring session

Typical program, Autumn commencing, part time

Year 1

Autumn session

Spring session

Year 2

Autumn session

Spring session

Year 3

Autumn session

Spring session

Typical program, Spring commencing, part time

Year 1

Spring session

Year 2

Autumn session

Spring session

Year 3

Autumn session

Spring session

Year 4

Autumn session

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

For applicants with a bachelor's degree:

• the degree must be in field of education, management and commerce, society and culture (e.g. Bachelor of Arts), or creative arts
• if the degree is not in the field of education, management and commerce, society and culture, or creative arts, applicants must have a minimum of two years' related professional work experience. Employment experience is assessed according to the response provided by applicants via the employment question on their UTS e-application.

For applicants with a master's, graduate diploma or graduate certificate qualification, the qualification can be in any field of study.

If applicants have not met any of the requirements above, they must provide:

• a personal statement (approximately 500 words) explaining why they wish to study the course they are applying for, and
• a curriculum vitae (CV), which should include details of paid and voluntary work or other experiences (e.g. special interest groups) that could be relevant to the course.

If applicants do not submit these documents, their application may not be considered.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.