The UTS Online Master of Digital Marketing is a unique multi-disciplinary program of study in digital marketing.
With subjects drawn from UTS Business School and the Faculty of Arts and Social Sciences, you will be provided with a course structure that is designed for data-driven and creative marketing professionals who want to prepare for the future of digital marketing.The course is delivered 100% online part-time, enabling you to continue to work full-time while attaining the digital marketing skills to take control of your career.
Apply the skills you learn in the course immediately at work, regardless of your industry.The UTS Online Master of Digital Marketing is tailored to professionals who want to increase their skills due to the fact that like many other occupations, marketing is undergoing significant changes accelerated by new technology and a fast-moving future.Unique to UTS Online, this course is designed with busy full-time working professionals in mind, studying this 100% online course will help you to feel accomplished and supported at the same time.
The course comprises a total of 72 credit points and consists of a combination of ten core and two elective subjects.
Course completion requirements
|
course
|
credit
|
|
240729 Digital Marketing Today
|
6cp
|
|
240710 Digital Consumer Behaviour
|
6cp
|
|
240715 Data-Driven Marketing
|
6cp
|
|
570101 Branding in the Digital World
|
6cp
|
|
STM91481 Digital Marketing (Level 2)
|
18cp
|
|
STM91482 Digital Marketing (Level 3)
|
18cp
|
|
Select 12 credit points of options:
|
12cp
|
|
CBK91896 Elective (Digital Marketing)
|
|
|
240753 Customer Analytics
|
|
|
240742 Managing Digital Products and Innovation
|
|
|
Total
|
72cp
|
Course program
A typical course program is provided below, showing the recommended study sequence to ensure completion of the course within the expected duration. Refer to the Timetable Planner for confirmation of availability.
Session 5 commencing
Year 1
Session 5
|
course
|
credit
|
|
240729 Digital Marketing Today
|
6cp
|
Session 6
|
course
|
credit
|
|
240710 Digital Consumer Behaviour
|
6cp
|
Year 2
Session 1
|
course
|
credit
|
|
240715 Data-Driven Marketing
|
6cp
|
Session 2
|
course
|
credit
|
|
570101 Branding in the Digital World
|
6cp
|
Session 3
|
course
|
credit
|
|
Select 6 credit points of options
|
6cp
|
Session 4
|
course
|
credit
|
|
240713 Digital Platforms
|
6cp
|
Session 5
|
course
|
credit
|
|
570100 Data Ethics and Regulation
|
6cp
|
Session 6
|
course
|
credit
|
|
570102 Engaging Audiences
|
6cp
|
Year 3
Session 1
|
course
|
credit
|
|
Select 6 credit points of options
|
6cp
|
Session 2
|
course
|
credit
|
|
240730 Omnichannel Marketing Strategy
|
6cp
|
Session 3
|
course
|
credit
|
|
240725 Emerging Technologies and Marketing
|
6cp
|
Session 4
|
course
|
credit
|
|
240790 Business Project: Digital Marketing
|
6cp
|
Session 6 commencing
Year 1
Session 6
|
course
|
credit
|
|
240710 Digital Consumer Behaviour
|
6cp
|
Year 2
Session 1
|
course
|
credit
|
|
240715 Data-Driven Marketing
|
6cp
|
Session 2
|
course
|
credit
|
|
570101 Branding in the Digital World
|
6cp
|
Session 3
|
course
|
credit
|
|
240729 Digital Marketing Today
|
6cp
|
Session 4
|
course
|
credit
|
|
240713 Digital Platforms
|
6cp
|
Session 5
|
course
|
credit
|
|
570100 Data Ethics and Regulation
|
6cp
|
Session 6
|
course
|
credit
|
|
570102 Engaging Audiences
|
6cp
|
Year 3
Session 1
|
course
|
credit
|
|
Select 6 credit points of options
|
6cp
|
Session 2
|
course
|
credit
|
|
240730 Omnichannel Marketing Strategy
|
6cp
|
Session 3
|
course
|
credit
|
|
240725 Emerging Technologies and Marketing
|
6cp
|
Session 4
|
course
|
credit
|
|
240790 Business Project: Digital Marketing
|
6cp
|
Session 5
|
course
|
credit
|
|
Select 6 credit points of options
|
6cp
|
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
Minimum Academic Requirement: The previous qualification must be in a related field, within the business discipline.
All applicants who do not meet the minimum academic requirement may still be considered on the basis of:
• a minimum of at least two years full time, or equivalent, relevant work experience in the marketing field.
The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.
The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
