C06129v1 Graduate Diploma in Strategic Communication

University of Technology Sydney

About

The Graduate Diploma of Strategic Communication provides advanced study in public communication practices.

It is relevant for graduates seeking a career in corporate, government, political, health, organisational or marketing communication, advertising or public relations, and for communication professionals seeking to advance their career.

The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels, and shifting attitudes and concerns.

These are leading to changing practices and challenges, and new ethical concerns.

The UTS Graduate Diploma of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.Download the Strategic Communication flyer

Structure

This course totals 48 credit points of study consisting of four core subjects (32 credit points) and two electives (16 credit points).

Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.

Course completion requirements

course credit
STM91276 Core subjects (Strategic Communication) 32cp
CBK91759 Electives (Strategic Communication) 16cp
Total 48cp

Course diagram

Course program

Typical course programs are shown below for full-time and part-time students, commencing in Autumn or Spring sessions.

Typical program, Autumn commencing, full time

Year 1

Autumn session

course credit
57223 Exploring Human Communication: Theories and Practice 8cp
57215 Strategic Communication and Integration 8cp
Select 8 credit points from the following: 8cp
CBK91759 Electives (Strategic Communication)  

Spring session

course credit
57222 Influence in the Digital World 8cp
57213 Understanding and Engaging Audiences 8cp
Select 8 credit points from the following: 8cp
CBK91759 Electives (Strategic Communication)  

Typical program, Spring commencing, full time

Year 1

Spring session

course credit
57223 Exploring Human Communication: Theories and Practice 8cp
57222 Influence in the Digital World 8cp
Select 8 credit points from the following: 8cp
CBK91759 Electives (Strategic Communication)  

Year 2

Autumn session

course credit
57215 Strategic Communication and Integration 8cp
57213 Understanding and Engaging Audiences 8cp
Select 8 credit points from the following: 8cp
CBK91759 Electives (Strategic Communication)  

Typical program, Autumn commencing, part time

Year 1

Autumn session

course credit
57223 Exploring Human Communication: Theories and Practice 8cp
57215 Strategic Communication and Integration 8cp

Spring session

course credit
57222 Influence in the Digital World 8cp
Select 8 credit points from the following: 8cp
CBK91759 Electives (Strategic Communication)  

Year 2

Autumn session

course credit
57213 Understanding and Engaging Audiences 8cp
Select 8 credit points from the following: 8cp
CBK91759 Electives (Strategic Communication)  

Typical program, Spring commencing, part time

Year 1

Spring session

course credit
57222 Influence in the Digital World 8cp
57223 Exploring Human Communication: Theories and Practice 8cp

Year 2

Autumn session

course credit
57215 Strategic Communication and Integration 8cp
Select 8 credit points from the following: 8cp
CBK91759 Electives (Strategic Communication)  

Spring session

course credit
57213 Understanding and Engaging Audiences 8cp
Select 8 credit points from the following: 8cp
CBK91759 Electives (Strategic Communication)  

Entry requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

Applicants who have not completed a bachelor's, master's, graduate diploma or graduate certificate qualification in any field of study (or overseas equivalent) must provide:

  • a personal statement (approximately 500 words) explaining why they wish to study the course they are applying for
  • a curriculum vitae (CV), which should include details of paid and voluntary work or other experiences (e.g. special interest groups) that could be relevant to the course.

If applicants do not submit these documents, their application may not be considered.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Institution