C07135v1 Graduate Diploma in Marketing
University of Technology Sydney
About
The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management.
Students are also given opportunity to consider various topics of their own choosing, including marketing communications, digital marketing, international marketing, new products and innovations, and marketing research, as well as entrepreneurial marketing and branding.The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.Students have flexible program options including subject choices, full-time or part-time study options and studying over Autumn, Spring or Summer sessions.
Structure
The course comprises 48 credit points and consists of a combination of two core subjects and six electives.
Course completion requirements
| course | credit |
|---|---|
| 24734 Marketing Management | 6cp |
| 24710 Buyer Behaviour | 6cp |
| Select 36 credit points of options: | 36cp |
| 24752 Brand Management | |
| 24729 Digital Marketing for Managers | |
| 24749 Entrepreneurial Marketing Management | |
| 24720 Introduction to Marketing Research | |
| 24750 Marketing Analytics | |
| 24713 Marketing Channel Management in a Digital World | |
| 24736 Marketing Communications | |
| 24757 Marketing Data Analysis | |
| 24730 Marketing Strategy | |
| 24760 Pricing and Revenue Management | |
| 24742 Product Innovation Management | |
| 24707 Strategic Business Marketing | |
| 24738 Strategic International Marketing | |
| 24706 Strategic Services Marketing | |
| Total | 48cp |
Course program
Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.
full time
Year 1
Autumn session
| course | credit |
|---|---|
| 24734 Marketing Management | 6cp |
| 24710 Buyer Behaviour | 6cp |
| Select 12 credit points of options | 12cp |
Spring session
| course | credit |
|---|---|
| Select 24 credit points of options | 24cp |
part time
Year 1
Autumn session
| course | credit |
|---|---|
| 24734 Marketing Management | 6cp |
| 24710 Buyer Behaviour | 6cp |
Spring session
| course | credit |
|---|---|
| Select 12 credit points of options | 12cp |
Year 2
Autumn session
| course | credit |
|---|---|
| Select 12 credit points of options | 12cp |
Spring session
| course | credit |
|---|---|
| Select 12 credit points of options | 12cp |
Entry requirements
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Institution
