C10359v2 Bachelor of Communication (Digital and Social Media) Bachelor of Creative Intelligence and Innovation
University of Technology Sydney
About
The rapidly evolving digital communications industries require practitioners who are technologically literate, culturally sophisticated, innovative and resourceful.
This degree introduces students to key debates around the role of social media in everyday life and focuses on developing innovative and analytical solutions to problems through the use of digital and social media.
It also provides students with practical skills in social media management, user experience and user interface design, and digital marketing.Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.The degree offers a comprehensive introduction to digital and social media as a social phenomenon and future career pathway.
The degree is one of first media degrees in Australia to specifically focus on social media, is taught by content experts and industry practitioners, and is well-recognised within industry.
Graduates are technologically literate, analytically sophisticated, innovative and resourceful.By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own, across and between other disciplines.
These creative intelligence competencies enable graduates to navigate across a rapidly accelerating world of change.
Structure
Students must complete 240 credit points consisting of 24 credit points of communication core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point creative intelligence and innovation core. Students who do not meet the requirements to study the second major complete elective subjects.
Industrial training/professional practice
This course involves significant industry engagement as part of the learning process. Students may be required to relinquish intellectual property when they opt in to certain industry-related experiences, particularly relating to internships and capstone projects.
Course completion requirements
| course | credit |
|---|---|
| STM91104 Communication core | 24cp |
| MAJ10050 Digital and Social Media | 48cp |
| CBK91115 Cross-disciplinary electives | 24cp |
| CBK91133 Major/Electives | 48cp |
| STM90839 Core subjects (Creative Intelligence and Innovation) | 96cp |
| Total | 240cp |
Course diagram
Course program
A typical program is shown below.
Year 1
Autumn session
| course | credit |
|---|---|
| 54000 Citizenship and Communication | 8cp |
| 54060 Understanding Digital Audiences | 8cp |
| Select 8 credit points from the following: | 8cp |
| CBK91135 Stream choices | |
July session
| course | credit |
|---|---|
| 81511 Problems to Possibilities | 8cp |
Spring session
| course | credit |
|---|---|
| 54001 Digital Literacies | 8cp |
| 54061 Digital Media: Marketing, Metrics and Data | 8cp |
| Select 8 credit points from the following: | 8cp |
| CBK91135 Stream choices | |
Summer session
| course | credit |
|---|---|
| 81512 Creative Practice and Methods | 8cp |
Year 2
Autumn session
| course | credit |
|---|---|
| 54002 Communicating Difference | 8cp |
| 54062 Digital Experience Design | 8cp |
| Select 8 credit points from the following: | 8cp |
| CBK91136 Second major | |
| CBK91119 Electives | |
July session
| course | credit |
|---|---|
| 81513 Past, Present, Future of Innovation | 8cp |
Spring session
| course | credit |
|---|---|
| 54063 Code as Literacy, Commodity, Infrastructure | 8cp |
| Select 8 credit points from the following: | 8cp |
| CBK91115 Cross-disciplinary electives | |
| Select 8 credit points from the following: | 8cp |
| CBK91136 Second major | |
| CBK91119 Electives | |
Summer session
| course | credit |
|---|---|
| 81514 Creativity and Complexity | 8cp |
Year 3
Autumn session
| course | credit |
|---|---|
| 54064 Digital Publishing for Apps | 8cp |
| Select 8 credit points from the following: | 8cp |
| CBK91115 Cross-disciplinary electives | |
| Select 8 credit points from the following: | 8cp |
| CBK91136 Second major | |
| CBK91119 Electives | |
July session
| course | credit |
|---|---|
| 81515 Leading Innovation | 8cp |
Spring session
| course | credit |
|---|---|
| 54065 Digital Futures | 8cp |
| Select 8 credit points from the following: | 8cp |
| CBK91115 Cross-disciplinary electives | |
| Select 8 credit points from the following: | 8cp |
| CBK91136 Second major | |
| CBK91119 Electives | |
Summer session
| course | credit |
|---|---|
| 81516 Initiatives and Entrepreneurship | 8cp |
Year 4
Autumn session
| course | credit |
|---|---|
| 81531 Industry Innovation Project | 12cp |
| 81522 Innovation Internship A | 6cp |
| Select 6 credit points from the following: | 6cp |
| 81521 Envisioning Futures | |
| 81528 New Knowledge-making Lab | |
Spring session
| course | credit |
|---|---|
| 81524 Professional Practice at the Cutting Edge | 6cp |
| 81532 Creative Intelligence Capstone | 12cp |
| Select 6 credit points from the following: | 6cp |
| 81525 Innovation Internship B | |
| 81523 Speculative Start-up | |
| 81541 Research Proposal | |
Entry requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication (Digital and Social Media).
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Institution
