The combined theoretical and practical approach in this course develops ethical, effective communication professionals.This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts, as well as specialised expertise in public relations or advertising.This course has a focus on professional communication careers that include public relations or advertising.
Students explore the communication contexts – cultural, social and political – for these practices.
They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational communication management.
Assignments provide material for a portfolio after graduation.
Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), and 24 credit points of cross-disciplinary electives. Students who do not meet the requirements to study the second major complete elective subjects.
Industrial training/professional practice
Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in public communication.
Course completion requirements
|
course
|
credit
|
|
STM91104 Communication core
|
24cp
|
|
CBK91115 Cross-disciplinary electives
|
24cp
|
|
CBK91121 Major/Electives
|
48cp
|
|
MAJ10048 Public Communication
|
48cp
|
|
Total
|
144cp
|
Course diagram
Course program
Typical course programs are shown below for students commencing in either Autumn, Spring or Summer session.
Students have the option of completing either a Public Relations stream (STM91123) or an Advertising stream (STM91124).
All students choose a second major stream when enrolling in their first session. This 16-credit-point stream consists of two major subjects from another major. Students can choose any second major (excluding Media Arts and Production) and, subject to meeting criteria, they can apply to continue with their chosen second major (the remaining 32 credit points, i.e. another four subjects).
Students who choose not to continue with their second major choice or who do not meet the eligibility criteria, continue in their course by choosing 32 credit points of electives (i.e. four subjects).
Autumn commencing
Year 1
Autumn session
|
course
|
credit
|
|
54000 Citizenship and Communication
|
8cp
|
|
54040 The Ecology of Public Communication
|
8cp
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91123 Stream choices
|
|
Spring session
|
course
|
credit
|
|
54001 Digital Literacies
|
8cp
|
|
Select 8 credit points from the following:
|
8cp
|
|
54042 Principles of Public Relations
|
|
|
54046 Principles of Advertising
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91123 Stream choices
|
|
Year 2
Autumn session
|
course
|
credit
|
|
54002 Communicating Difference
|
8cp
|
|
Select 8 credit points from the following:
|
8cp
|
|
54043 Strategic Public Relations
|
|
|
54047 Advertising Campaign Practice
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91124 Second major
|
|
|
CBK91119 Electives
|
|
Spring session
|
course
|
credit
|
|
Select 8 credit points from the following:
|
8cp
|
|
54044 Media Writing Production
|
|
|
54048 Brand Advertising Strategies
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91115 Cross-disciplinary electives
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91124 Second major
|
|
|
CBK91119 Electives
|
|
Year 3
Autumn session
|
course
|
credit
|
|
Select 8 credit points from the following:
|
8cp
|
|
54045 Organisational Communication
|
|
|
54049 Professional Advertising Practice
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91115 Cross-disciplinary electives
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91124 Second major
|
|
|
CBK91119 Electives
|
|
Spring session
|
course
|
credit
|
|
54041 Integrated Communication
|
8cp
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91115 Cross-disciplinary electives
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91124 Second major
|
|
|
CBK91119 Electives
|
|
Spring commencing
Year 1
Spring session
|
course
|
credit
|
|
54001 Digital Literacies
|
8cp
|
|
Select 8 credit points from the following:
|
8cp
|
|
54042 Principles of Public Relations
|
|
|
54046 Principles of Advertising
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91123 Stream choices
|
|
Year 2
Autumn session
|
course
|
credit
|
|
54000 Citizenship and Communication
|
8cp
|
|
54040 The Ecology of Public Communication
|
8cp
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91123 Stream choices
|
|
Spring session
|
course
|
credit
|
|
Select 8 credit points from the following:
|
8cp
|
|
54044 Media Writing Production
|
|
|
54048 Brand Advertising Strategies
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91124 Second major
|
|
|
CBK91119 Electives
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91115 Cross-disciplinary electives
|
|
Year 3
Autumn session
|
course
|
credit
|
|
Select 8 credit points from the following:
|
8cp
|
|
54043 Strategic Public Relations
|
|
|
54047 Advertising Campaign Practice
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
54045 Organisational Communication
|
|
|
54049 Professional Advertising Practice
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91124 Second major
|
|
|
CBK91119 Electives
|
|
Spring session
|
course
|
credit
|
|
54041 Integrated Communication
|
8cp
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91124 Second major
|
|
|
CBK91119 Electives
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91115 Cross-disciplinary electives
|
|
Year 4
Autumn session
|
course
|
credit
|
|
54002 Communicating Difference
|
8cp
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91115 Cross-disciplinary electives
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91124 Second major
|
|
|
CBK91119 Electives
|
|
Summer commencing
Year 1
Summer session
|
course
|
credit
|
|
54000 Citizenship and Communication
|
8cp
|
|
Select 16 credit points from the following:
|
16cp
|
|
CBK91115 Cross-disciplinary electives
|
|
Year 2
Autumn session
|
course
|
credit
|
|
54002 Communicating Difference
|
8cp
|
|
54040 The Ecology of Public Communication
|
8cp
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91118 Stream choices
|
|
Spring session
|
course
|
credit
|
|
54001 Digital Literacies
|
8cp
|
|
Select 8 credit points from the following:
|
8cp
|
|
54042 Principles of Public Relations
|
|
|
54046 Principles of Advertising
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91118 Stream choices
|
|
Year 3
Autumn session
|
course
|
credit
|
|
Select 8 credit points from the following:
|
8cp
|
|
54043 Strategic Public Relations
|
|
|
54047 Advertising Campaign Practice
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91115 Cross-disciplinary electives
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91120 Second major
|
|
|
CBK91119 Electives
|
|
Spring session
|
course
|
credit
|
|
Select 8 credit points from the following:
|
8cp
|
|
54044 Media Writing Production
|
|
|
54048 Brand Advertising Strategies
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91120 Second major
|
|
|
CBK91119 Electives
|
|
Year 4
Autumn session
|
course
|
credit
|
|
Select 8 credit points from the following:
|
8cp
|
|
54045 Organisational Communication
|
|
|
54049 Professional Advertising Practice
|
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91120 Second major
|
|
|
CBK91119 Electives
|
|
Spring session
|
course
|
credit
|
|
54041 Integrated Communication
|
8cp
|
|
Select 8 credit points from the following:
|
8cp
|
|
CBK91120 Second major
|
|
|
CBK91119 Electives
|
|
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
