C10367v1 Bachelor of Communication (Public Communication) Bachelor of Arts in International Studies

The combined theoretical and practical approach in this course develops ethical, effective communication professionals.

This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts, as well as specialised expertise in public relations or advertising.The course combines a professional degree with immersion in another language and culture, enhancing professional training and career options.

This combined degree seeks to augment the value of public communication by broadening awareness and understanding of another language and culture.This course has a focus on professional communication careers that include public relations or advertising.

Students explore the communication contexts – cultural, social and political – for these practices.

They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational communication management.

Assignments provide material for a portfolio after graduation.International perspectives on public relations and advertising enable UTS graduates to transcend national barriers and be competitive in a global environment.

Career options are enhanced by international experience, making students more adept at international and cross-cultural professional practice.

Students must complete 240 credit points consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point country major choice. Students who do not meet the requirements to study the second major complete elective subjects.

Overseas study

Students spend their fourth year of study at a university overseas.

Industrial training/professional practice

Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in public communication.

Course completion requirements

Course diagram

Course program

A typical course program is shown below for students commencing in Autumn session with the Germany major as the chosen international studies major. Other countries may be chosen from the list of majors in CBK90005; the program has the same structure but with subjects specific to the chosen country major.

Students have the option of completing either a Public Relations stream (STM91123) or an Advertising stream (STM91124).

All students choose a second major stream when enrolling in their first session. This 16-credit-point stream consists of two major subjects from another major. Students can choose any second major (excluding Media Arts and Production) and, subject to meeting criteria, they can apply to continue with their chosen second major (the remaining 32 credit points, i.e. another four subjects).

Students who choose not to continue with their second major choice or who do not meet the eligibility criteria, continue in their course by choosing 32 credit points of electives (i.e. four subjects).

Year 1

Autumn session

Spring session

Year 2

Autumn session

Spring session

Year 3

Autumn session

Spring session

Year 4

Autumn session

Spring session

Year 5

Autumn session

Spring session

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

There are no prior language requirements for the international studies program. Entry level to the various language and culture programs depends upon students' prior knowledge of the relevant language. Students are admitted to the international studies program with no guarantee of entry to a specific major, although every effort is made to meet students' preferences.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.