C10374v2 Bachelor of Communication (Public Communication) Bachelor of Creative Intelligence and Innovation
University of Technology Sydney
About
The combined theoretical and practical approach in this course develops ethical, effective communication professionals.This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts with specialised expertise in public relations or advertising.Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.This course has a focus on professional communication careers including public relations or advertising.
Students explore the communication contexts for these practices – cultural, social and political.
Students develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship, and event management.
Assignments provide material for a portfolio after graduation.By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines.
These creative intelligence competencies enable graduates to navigate in a rapidly changing world.
Structure
Students must complete 240 credit points consisting of 24 credit points of communication core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point creative intelligence and innovation core. Students who do not meet the requirements to study the second major complete elective subjects.
Industrial training/professional practice
As part of the Bachelor of Communication (Public Communication), many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in public communication.
In the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation within their research, career development or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.
This course involves significant industry engagement as part of the learning process. Students may be required to relinquish intellectual property when they opt in to certain industry-related experiences, particularly relating to internships and capstone projects.
Course completion requirements
| course | credit |
|---|---|
| STM91104 Communication core | 24cp |
| MAJ10048 Public Communication | 48cp |
| CBK91115 Cross-disciplinary electives | 24cp |
| CBK91121 Major/Electives | 48cp |
| STM90839 Core subjects (Creative Intelligence and Innovation) | 96cp |
| Total | 240cp |
Course diagram
Course program
The following examples show typical full-time programs for students choosing either the Public Relations or the Advertising stream within the Public Communication major, commencing in Autumn session.
Autumn commencing
Year 1
Autumn session
| course | credit |
|---|---|
| 54000 Citizenship and Communication | 8cp |
| 54040 The Ecology of Public Communication | 8cp |
| Select 8 credit points from the following: | 8cp |
| CBK91123 Stream choices | |
July session
| course | credit |
|---|---|
| 81511 Problems to Possibilities | 8cp |
Spring session
| course | credit |
|---|---|
| 54001 Digital Literacies | 8cp |
| Select 8 credit points from the following: | 8cp |
| 54042 Principles of Public Relations | |
| 54046 Principles of Advertising | |
| Select 8 credit points from the following: | 8cp |
| CBK91123 Stream choices | |
Summer session
| course | credit |
|---|---|
| 81512 Creative Practice and Methods | 8cp |
Year 2
Autumn session
| course | credit |
|---|---|
| 54002 Communicating Difference | 8cp |
| Select 8 credit points from the following: | 8cp |
| 54043 Strategic Public Relations | |
| 54047 Advertising Campaign Practice | |
| Select 8 credit points from the following: | 8cp |
| CBK91124 Second major | |
| CBK91119 Electives | |
July session
| course | credit |
|---|---|
| 81513 Past, Present, Future of Innovation | 8cp |
Spring session
| course | credit |
|---|---|
| Select 8 credit points from the following: | 8cp |
| 54044 Media Writing Production | |
| 54048 Brand Advertising Strategies | |
| Select 8 credit points from the following: | 8cp |
| CBK91115 Cross-disciplinary electives | |
| Select 8 credit points from the following: | 8cp |
| CBK91124 Second major | |
| CBK91119 Electives | |
Summer session
| course | credit |
|---|---|
| 81514 Creativity and Complexity | 8cp |
Year 3
Autumn session
| course | credit |
|---|---|
| Select 8 credit points from the following: | 8cp |
| 54045 Organisational Communication | |
| 54049 Professional Advertising Practice | |
| Select 8 credit points from the following: | 8cp |
| CBK91115 Cross-disciplinary electives | |
| Select 8 credit points from the following: | 8cp |
| CBK91124 Second major | |
| CBK91119 Electives | |
July session
| course | credit |
|---|---|
| 81515 Leading Innovation | 8cp |
Spring session
| course | credit |
|---|---|
| 54041 Integrated Communication | 8cp |
| Select 8 credit points from the following: | 8cp |
| CBK91115 Cross-disciplinary electives | |
| Select 8 credit points from the following: | 8cp |
| CBK91124 Second major | |
| CBK91119 Electives | |
Summer session
| course | credit |
|---|---|
| 81516 Initiatives and Entrepreneurship | 8cp |
Year 4
Autumn session
| course | credit |
|---|---|
| 81531 Industry Innovation Project | 12cp |
| 81522 Innovation Internship A | 6cp |
| Select 6 credit points from the following: | 6cp |
| 81521 Envisioning Futures | |
| 81528 New Knowledge-making Lab | |
Spring session
| course | credit |
|---|---|
| 81524 Professional Practice at the Cutting Edge | 6cp |
| 81532 Creative Intelligence Capstone | 12cp |
| Select 6 credit points from the following: | 6cp |
| 81525 Innovation Internship B | |
| 81523 Speculative Start-up | |
| 81541 Research Proposal | |
Entry requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication (Public Communication) (C10363).
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Institution
