C11306v1 Graduate Certificate in Digital Marketing
University of Technology Sydney
About
The UTS Online Graduate Certificate in Digital Marketing is a unique multi-disciplinary program of study in digital marketing.
With subjects drawn from UTS Business School and the Faculty of Arts and Social Sciences, you will be provided with a course structure that is designed for data-driven and creative marketing professionals who want to prepare for the future of digital marketing.The course is delivered 100% online part-time, enabling you to continue to work full-time while attaining the digital marketing skills to take control of your career.
Apply the skills you learn in the course immediately at work, regardless of your industry.The UTS Online Graduate Certificate in Digital Marketing is tailored to professionals who want to increase their skills due to the fact that like many other occupations, marketing is undergoing significant changes accelerated by new technology and big data.Unique to UTS Online, this course is designed with busy full-time working professionals in mind, studying this 100% online course will help you to feel accomplished and supported at the same time.
Structure
The course comprises a total of 24 credit points.
Course completion requirements
| course | credit |
|---|---|
| 240729 Digital Marketing Today | 6cp |
| 240710 Digital Consumer Behaviour | 6cp |
| 240715 Data-Driven Marketing | 6cp |
| 570101 Branding in the Digital World | 6cp |
| Total | 24cp |
Course program
A typical course program is provided below, showing the recommended study sequence to ensure completion of the course within the expected duration. Refer to the Timetable Planner for confirmation of availability.
Session 5 commencing
Year 1
Session 5
| course | credit |
|---|---|
| 240729 Digital Marketing Today | 6cp |
Session 6
| course | credit |
|---|---|
| 240710 Digital Consumer Behaviour | 6cp |
Year 2
Session 1
| course | credit |
|---|---|
| 240715 Data-Driven Marketing | 6cp |
Session 2
| course | credit |
|---|---|
| 570101 Branding in the Digital World | 6cp |
Session 6 commencing
Year 1
Session 6
| course | credit |
|---|---|
| 240710 Digital Consumer Behaviour | 6cp |
Year 2
Session 1
| course | credit |
|---|---|
| 240715 Data-Driven Marketing | 6cp |
Session 2
| course | credit |
|---|---|
| 570101 Branding in the Digital World | 6cp |
Session 3
| course | credit |
|---|---|
| 240729 Digital Marketing Today | 6cp |
Entry requirements
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
Minimum Academic Requirement: The previous qualification must be in a related field, within the business discipline.
All applicants who do not meet the minimum academic requirement may still be considered on the basis of: • a minimum of at least two years full time, or equivalent, relevant work experience in the marketing field.
Applicants who do not meet the minimum academic requirement may still be considered on the basis of a minimum of four years full time, or equivalent, relevant work experience in the marketing field.
The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.
The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
Institution
