Graduate Certificate in Strategic Communication (12240)

The University of Western Australia

About

UWA's admission requirements for some postgraduate courses have changed for Semester 2, 2020 to facilitate student access to study during the COVID-19 situation.

In many cases, these changes may not be extended beyond 2020.

Contact Future Students for more information.This course focuses on the skill, knowledge and capabilities required to participate in the contemporary global communications environment across industry, government agencies and community organisations.

Today's communications and media environment is global, internationalised and requires sound leaders who understand the implications of digital, traditional and intercultural media, the methods of communicating strategically to reach audiences, communications project management and the requirements for managing an organisation's image and messages.

Through practical and analytical engagement, students gain both skills and understanding relevant to a broad range of communications and media roles, capabilities in developing effective communication strategies that operate across digital and traditional formats, and skills in managing communications projects.

Structure

KEY TO AVAILABILITY OF UNITS:
S1 = Semester 1; S2 = Semester 2; N/A = not available in 2020; NS = non-standard teaching period

All units have a value of six points unless otherwise stated.

Note: Units that are indicated as N/A may be available in 2021 or 2022.

Take unit(s) to the value of 18 points:

Group A
AVAILABILITY UNITCODE UNITNAME UNIT REQUIREMENTS CONTACT HOURS
NS COMM5303 Communication Strategies for Change Prerequisites: enrolment in a postgraduate course Incompatibility: COMM3303/COMM8303 Science Communication for Change in Industry and Community; SCOM3320 Communication Strategies for Change lectures: 2 hours per week; tutorials/practicals: 1 hour per week
NS COMM5701 Strategic Communications in a Digital Era up to 24 hours
S1 COMM5702 Digital Media: Theory and Practice up to 24 hours
NS COMM5703 Communication, Innovation and Project Management up to 24 hours
N/A COMM5704 Global Media and Cross-cultural Communication 24–36 hours
N/A COMM5705 Representation and Promotion 24–36 hours

Take unit(s) to the value of 6 points:

Group B
AVAILABILITY UNITCODE UNITNAME UNIT REQUIREMENTS CONTACT HOURS
N/A COMM4102 Media, Representation, Culture Incompatibility: COMM7482 Honours Seminar 2 (Communication Studies)
S2 COMM5104 Public Communication Incompatibility: COMM7484 Honours Seminar 4 (Communication Studies); COMM4104 Public Communication
N/A COMM5602 Online Journalism 24 hours
S1 COMM5604 Media Governance up to 24 hours
S2 COMM5605 Issues in Contemporary Global Journalism This unit will be delivered online and it will consist of a mix of recorded lectures, structured activities and zoom tutorials.
N/A COMM5704 Global Media and Cross-cultural Communication 24–36 hours
S1 COMM5706 Accountability and Responsibility in the Media seminars: 2 hours per week
NS POLS5503 Public Administration Seminars: delivered intensively

See also the rules for the course and the Student Rules.

Entry requirements

4. To be considered for admission to this course an applicant must have—

(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;

and

(b) the equivalent of a UWA weighted average mark of at least 50 per cent.

Institution