Master of Strategic Communication (coursework or coursework and dissertation) (12540)
The University of Western Australia
About
UWA's admission requirements for some postgraduate courses have changed for Semester 2, 2020 to facilitate student access to study during the COVID-19 situation.
In many cases, these changes may not be extended beyond 2020.
Contact Future Students for more information.This course prepares students for careers as Communication Professionals in a wide range of government, not-for-profit, community and corporate organisations.
Today's global communication and media environment demands practitioners with a nuanced understanding of strategic communication and strong analytical, organisational planning and relationship building skills.
The competition to reach audiences, shape issues, and achieve organisational outcomes also requires an understanding of narratives, images and analytics in a variety of contexts.The Master of Strategic Communication is designed so that typically a full time student can complete the degree in three semesters.
Structure
| KEY TO AVAILABILITY OF UNITS: |
|---|
| S1 = Semester 1; S2 = Semester 2; SS = summer teaching period; N/A = not available in 2020; NS = non-standard teaching period |
All units have a value of six points unless otherwise stated.
Note: Units that are indicated as N/A may be available in 2021 or 2022.
Students who have not completed a bachelor's degree with a relevant major as recognised by the Faculty, must complete relevant conversion unit(s) up to the value of 24 points, as advised by the Faculty.
Take all units (24 points):
| AVAILABILITY | UNITCODE | UNITNAME | UNIT REQUIREMENTS | CONTACT HOURS |
|---|---|---|---|---|
| NS | COMM5303 | Communication Strategies for Change | Prerequisites: enrolment in a postgraduate course Incompatibility: COMM3303/COMM8303 Science Communication for Change in Industry and Community; SCOM3320 Communication Strategies for Change | lectures: 2 hours per week; tutorials/practicals: 1 hour per week |
| NS | COMM5701 | Strategic Communications in a Digital Era | up to 24 hours | |
| S1 | COMM5702 | Digital Media: Theory and Practice | up to 24 hours | |
| NS | COMM5703 | Communication, Innovation and Project Management | up to 24 hours |
For students in course by coursework only, take 48 points from Group A, B or C. Take no more than 18 points from Group B and no more than 12 points from Group C. For students in course by coursework and dissertation, take 24 points from Group A, B or C and 24 points from Group D.
Group A
| AVAILABILITY | UNITCODE | UNITNAME | UNIT REQUIREMENTS | CONTACT HOURS |
|---|---|---|---|---|
| S1, S2 | BUSN5100 | Applied Professional Business Communications | Incompatibility: WACE/TEE English or equivalent or BUSN4003 Applied Business Communication or MGMT5610 Applied Professional Business Communications | lectures/seminars/workshops: up to 3 hours per week |
| N/A | COMM4102 | Media, Representation, Culture | Incompatibility: COMM7482 Honours Seminar 2 (Communication Studies) | |
| S1 | COMM4105 | Research Methods in Media and Communication | seminars: up to 3 hrs per week for 11 weeks | |
| S2 | COMM4106 | Advanced Topics in Media and Communication | Prerequisites: HON-CMMSTHonours Communication and Media Studies: Nil; 12540 Master of Strategic Communication (coursework or coursework and dissertation): Nil | seminars: 2 hours per week for up to 10 weeks |
| S2 | COMM5104 | Public Communication | Incompatibility: COMM7484 Honours Seminar 4 (Communication Studies); COMM4104 Public Communication | |
| N/A | COMM5602 | Online Journalism | 24 hours | |
| S1 | COMM5604 | Media Governance | up to 24 hours | |
| S2 | COMM5605 | Issues in Contemporary Global Journalism | This unit will be delivered online and it will consist of a mix of recorded lectures, structured activities and zoom tutorials. | |
| N/A | COMM5704 | Global Media and Cross-cultural Communication | 24–36 hours | |
| N/A | COMM5705 | Representation and Promotion | 24–36 hours | |
| S1 | COMM5706 | Accountability and Responsibility in the Media | seminars: 2 hours per week | |
| NS | SOCS5003 | Research Design | Prerequisites: for Social Research Methods students and Science Communication students : none; for other postgraduate course (International Relations, Strategic Communications, Asian Studies, International Development, Public Policy) students: completion of 24 points of their coursework, three core units and one option unit, and have achieved a 70 per cent WAM in those units. | up to 30 hours |
| SS | SOCS5200 | Digital Advocacy | 1 week (30 hours) intensive split between lectures (15 hours) and practical training (15 hours); project workshops: 4 x 1 hour; final workshop: 8 hours. Summer: delivered intensively. | |
| NS, S1, S2 | WILG5001 | Professional Development Practicum A | Prerequisites: Completion of 24 points of post graduate units and approval from the unit coordinator. | 150 hours for pre-placement, placement and post-placement activities |
| NS, S1, S2 | WILG5002 | Professional Development Practicum B | Prerequisites: Master of Strategic Communications students: completion of 24 points of post graduate units and approval from the unit coordinator. All other postgraduate students:completion of 36 points of post graduate units and approval from the unit coordinator | 150 hours for pre-placement, placement and post-placement activities |
| NS, S1, S2 | WILG5003 | Professional Development Practicum C (12 points) | Prerequisites: WILG5001 Professional Development Practicum A and WILG5002 Professional Development Practicum B | 300 hours total: pre-placement, placement and post-placement activities |
Take units as per sequence notes in Group A.
Group B
| AVAILABILITY | UNITCODE | UNITNAME | UNIT REQUIREMENTS | CONTACT HOURS |
|---|---|---|---|---|
| N/A | ASIA5002 | Critical Cultural Engagement with Asia | seminars: 18 hours | |
| S2, SS | BUSN5001 | Blockchain and Distributed Ledger Technologies in Business | Standard Semester: lectures/tutorials/seminars/workshops: up to 3 hours per week Summer School: delivered intensively, up to 18 hours per week | |
| S1, S2 | MKTG5501 | Integrated Marketing Communications | lectures/seminars/workshops: up to 3 hours per week | |
| NS, S2 | MKTG5502 | Digital Marketing | Semester 2: Online seminars, 3 hours per week over 12 weeks. Non-standard: Face-to-face seminars, 36 hours in one week. | |
| S1 | MKTG5505 | Marketing and Society | lectures/seminars/workshops: up to 3 hours per week | |
| NS | POLS5503 | Public Administration | Seminars: delivered intensively | |
| NS | SOCS5501 | Evaluation | Taught intensively over 6 weeks (second half of S1), |
Take units as per sequence notes in Group A.
Group C
| AVAILABILITY | UNITCODE | UNITNAME | UNIT REQUIREMENTS | CONTACT HOURS |
|---|---|---|---|---|
| N/A | CHIN5001 | Chinese for Professionals 1 | Incompatibility: CHIN1401 Chinese 1 | language seminars: 2 hours per week over 6 weeks; online learning; Saturday block seminars (refer to the unit outline for further details) |
| N/A | CHIN5002 | Chinese for Professionals 2 | Prerequisites: CHIN5001 Chinese for Professionals 1 or equivalent as determined by the unit coordinator Incompatibility: CHIN1402 Chinese 2 | language seminars: 2 hours per week over 6 weeks; online learning; Saturday block seminars (refer to the unit outline for further details) |
| N/A | INDO5001 | Indonesian for Professionals 1 | Incompatibility: INDO1401 Indonesian 1 | language seminars: 2 hours per week over 6 weeks; self-directed learning; Saturday teaching blocks (refer to the unit outline for further details) |
| N/A | INDO5002 | Indonesian for Professionals 2 | Prerequisites: INDO5001 Indonesian for Professionals 1 or equivalent as determined by the unit coordinator Incompatibility: INDO1402 Indonesian 2 | language seminars: 2 hours per week over 6 weeks; self-directed learning; some Saturday block seminars (refer to the unit outline for further details) |
| N/A | JAPN5001 | Japanese for Professionals 1 | Incompatibility: JAPN1401 Japanese 1 | language seminars: 2 hours per week over 6 weeks; self-directed learning; Saturday block seminars (refer to the unit outline for further details) |
| N/A | JAPN5002 | Japanese for Professionals 2 | Co-requisites: JAPN5001 Japanese for Professionals 1 or equivalent as determined by the unit coordinator Incompatibility: JAPN1402 Japanese 2 | language seminars: 2 hours per week over 6 weeks; self-directed learning; Saturday block seminars (refer to the unit outline for further details) |
| N/A | KORE5001 | Korean for Professionals 1 | Incompatibility: KORE1401 Korean 1 | language seminars: 4 hours per week over 6 weeks; online learning; Saturday block seminar (refer to the unit outline for further details) |
| N/A | KORE5002 | Korean for Professionals 2 | Co-requisites: KORE5001 Korean for Professionals 1 Incompatibility: KORE1402 Korean 2 | language seminars: 4 hours per week over 6 weeks; online learning; Saturday block seminar (refer to the unit outline for further details) |
Take units as per sequence notes in Group A.
Note: Students must achieve 70% or above in SOCS5003 Research Design to be eligible to enrol in the Master's dissertation units.
Group D
| AVAILABILITY | UNITCODE | UNITNAME | UNIT REQUIREMENTS | CONTACT HOURS |
|---|---|---|---|---|
| NS | SOCS5003 | Research Design | Prerequisites: for Social Research Methods students and Science Communication students : none; for other postgraduate course (International Relations, Strategic Communications, Asian Studies, International Development, Public Policy) students: completion of 24 points of their coursework, three core units and one option unit, and have achieved a 70 per cent WAM in those units. | up to 30 hours |
| S1, S2 | SOCS5551 | Master's Dissertation 1 | Prerequisites: Students must have achieved 70 per cent or above in SOCS5003 Research Design and have approval of the course coordinator to undertake this unit. | contact varies but up to 1 hour a week in a one-to-one meeting with a supervisor or in a small teaching and discussion group |
| S1, S2 | SOCS5552 | Master's Dissertation 2 | Prerequisites: Students must have achieved 70 per cent or above in SOCS5003 Research Design and have approval of the course coordinator to undertake this unit. | contact varies but up to 1 hour a week in a one-to-one meeting with a supervisor or in a small teaching and discussion group |
| S1, S2 | SOCS5553 | Master's Dissertation 3 | Prerequisites: Students must have achieved 70 per cent or above in SOCS5003 Research Design and have approval of the course coordinator to undertake this unit. | contact varies but up to 1 hour a week in a one-to-one meeting with a supervisor or in a small teaching and discussion group |
See also the rules for the course and the Student Rules.
Entry requirements
4.(1) To be considered for admission to this course an applicant must have—
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent; or
(2) completed a Graduate Certificate or Graduate Diploma in Strategic Communication at UWA.
Institution
