Bachelor of Communication

Western Sydney University

About

The Bachelor of Communication encompasses a range of studies in the fields of communication, media and design including specialised studies in the major fields of Advertising, Journalism, Public Relations and Media Arts Production.

Teaching includes both theory and practice with reference to real world contexts highlighting future career opportunities in a convergent digital media world.

Through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies.

Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles.Accreditation The Bachelor of Communication is accredited by professional organisations including the Public Relations Institute of Australia (PRIA) and the Media Federation of Australia (MFA).

Structure

Qualification for this award requires the successful completion of 240 credit points as per the recommended sequence below.

The Bachelor of Communication is a three year degree. The course has four major sequences in Advertising, Journalism, Public Relations and Media Arts Production from which students select one at the end of their first year and each of the major sequences is also available as a sub-major.

Recommended Sequence - Sydney City Campus and Penrith campus

Click here for the recommended sequence at Sydney City Campus.

Full-time

Code	Name
101920	Writing Ecologies

Code	Name
101927	Foundations of Media Arts and Production

Code	Name
100706	Advertising: An Introduction

Code	Name
101926	Media Cultures and Industries

Code	Name
102421	Data, Mediation, Power

Code	Name
100212	Public Relations Theory and Practice

Code	Name
100556	Introduction to Journalism

Code	Name
101921	Visual Storytelling

Code	Name
101928	Media Law and Ethics

Two units from a selected major

And one elective which may include

Code	Name
102697	Pitch: Podcasting Essentials

Code	Name
101929	Professional Writing and Editing

Two units from a selected major

And one elective which may include

Code	Name
102705	Communicating for Sustainability

Code	Name
101930	Communication Research Project

Two units from a selected major

And one elective

Code	Name
101931	Media Memory

Two units from a selected major

And one elective which may include

Code	Name
102780	Personal Branding Strategies: Build and Manage Your Career Profile

Recommended Sequence - Parramatta Campus and Online students

Full-time

Code	Name
101920	Writing Ecologies

Code	Name
101926	Media Cultures and Industries

Code	Name
100556	Introduction to Journalism

Code	Name
100212	Public Relations Theory and Practice

Code	Name
101921	Visual Storytelling

Code	Name
102421	Data, Mediation, Power

Code	Name
100706	Advertising: An Introduction

Code	Name
101927	Foundations of Media Arts and Production

Code	Name
101928	Media Law and Ethics

Two units from a selected major

And one elective which may include

Code	Name
102697	Pitch: Podcasting Essentials

Code	Name
101929	Professional Writing and Editing

Two units from a selected major

And one elective which may include

Code	Name
102705	Communicating for Sustainability

Code	Name
101930	Communication Research Project

Two units from a selected major

And one elective which may include

Code	Name
102780	Personal Branding Strategies: Build and Manage Your Career Profile

Code	Name
101931	Media Memory

Two units from a selected major

And one elective which may include

Code	Name
102780	Personal Branding Strategies: Build and Manage Your Career Profile

Recommended Sequence: Mid-year Commencement (Spring) - Penrith Campus

Full-time

Code	Name
102421	Data, Mediation, Power

Code	Name
100212	Public Relations Theory and Practice

Code	Name
100556	Introduction to Journalism

Code	Name
101921	Visual Storytelling

Code	Name
101920	Writing Ecologies

Code	Name
101927	Foundations of Media Arts and Production

Code	Name
100706	Advertising: An Introduction

Code	Name
101926	Media Cultures and Industries

Code	Name
101929	Professional Writing and Editing

Two units from a selected major

And one elective which may include

Code	Name
102705	Communicating for Sustainability

Code	Name
101928	Media Law and Ethics

Two units from a selected major

And one elective which may include

Code	Name
102697	Pitch: Podcasting Essentials

Code	Name
101931	Media Memory

Two units from a selected major

And one elective which may include

Code	Name
102780	Personal Branding Strategies: Build and Manage Your Career Profile

Code	Name
101930	Communication Research Project

Two units from a selected major

And one elective

Recommended Sequence: Mid-year Commencement (Spring) - Parramatta Campus and Online students

Full-time

Code	Name
101921	Visual Storytelling

Code	Name
102421	Data, Mediation, Power

Code	Name
100706	Advertising: An Introduction

Code	Name
101927	Foundations of Media Arts and Production

Code	Name
101920	Writing Ecologies

Code	Name
101926	Media Cultures and Industries

Code	Name
100556	Introduction to Journalism

Code	Name
100212	Public Relations Theory and Practice

Code	Name
101929	Professional Writing and Editing

Two units from a selected major

And one elective which may include

Code	Name
102705	Communicating for Sustainability

Code	Name
101928	Media Law and Ethics

Two units from a selected major

And one elective which may include

Code	Name
102697	Pitch: Podcasting Essentials

Code	Name
101931	Media Memory

Two units from a selected major

And one elective which may include

Code	Name
102780	Personal Branding Strategies: Build and Manage Your Career Profile

Code	Name
101930	Communication Research Project

Two units from a selected major

And one elective which may include

Code	Name
102780	Personal Branding Strategies: Build and Manage Your Career Profile

Majors

Note: Media Arts Production Major/Sub-major is only available at the Parramatta campus.

Code	Name
M1121	Advertising

Code	Name
M1067	Journalism

Code	Name
M1094	Media Arts Production

Code	Name
M1122	Public Relations

Please note the following units in these majors are not offered online until further notice: 102518 Digital Communication, 102057 Digital Journalism Production and 102063 News Teams. Students will be able to enrol in the on-campus offering of these units. Please contact enquiriesHCA@westernsydney.edu.au using the link at Course Advice above for further options.

Code	Name
M1121	Advertising

Code	Name
M1067	Journalism

Code	Name
M1122	Public Relations

Sub-majors

Note: Please plan enrolment in sub-major units carefully - units at Level 2 and Level 3 may have pre-requisites. Students should consult their Academic Course Advisors if they require further information.

Code	Name
SM1123	Advertising

Code	Name
SM1088	Journalism

Code	Name
SM1113	Media Arts Production

Code	Name
SM1122	Public Relations

Please note the following units in these sub-majors are not offered online until further notice: 102518 Digital Communication, 102057 Digital Journalism Production and 102063 News Teams. Students will be able to enrol in the on-campus offering of these units. Please contact enquiriesHCA@westernsydney.edu.au using the link at Course Advice above for further options.

Code	Name
SM1123	Advertising

Code	Name
SM1088	Journalism

Code	Name
SM1122	Public Relations

Elective Spaces

Students have the option to take electives in Design (Visual Communication) and Music subject to successful completion of any required pre-requisite units.

Elective units may also be used toward obtaining an additional approved sub-major from the Bachelor of Arts (40 credit points).

Note: The sub-majors in a Language have inherent requirements - Arabic, Chinese, Japanese and Indonesian. Please see the link below:

Inherent Requirements

Code	Name
SM1077	Arabic

Code	Name
SM1078	Chinese

Code	Name
SM1116	Creative Writing

Code	Name
SM1070	Cultural and Social Analysis

Code	Name
SM1117	Digital Cultures

Code	Name
SM1071	English

Code	Name
SM1072	History and Political Thought

Code	Name
SM1049	Indigenous Australian Studies

Code	Name
SM1112	Indonesian

Code	Name
SM1120	International English

Please note: SM1120 International English has been replaced by SM1132 International English for students who commence this course from the 2019 academic year. Continuing students enrolled in SM1120 are able to remain in and successfully complete the unit requirements of this specialisation.

Code	Name
SM1132	International English

Code	Name
SM1073	International Relations and Asian Studies

Code	Name
SM1074	Islamic Studies

Code	Name
SM1080	Japanese

Code	Name
SM1119	Linguistics

Code	Name
SM1065	Musicology

Code	Name
SM1047	Music Performance Studies

Code	Name
SM1076	Philosophy

Code	Name
SM1115	Psychological Studies

Sub-major elective studies

Western Sydney University offers sub-majors in a range of areas including Sustainability and Indigenous Studies.

Indigenous Australian Studies Sub-major

Global Sustainability Sub-major

Note: not all sub-majors are available on all campuses, and enrolment may be subject to pre-requisite unit study. Students are advised to seek advice from their Academic Course Adviser for sub-major elective options.

Search for a sub-major

Students can apply for an elective major or sub-major via MySR.

MyStudentRecords (MySR)

Institution