Bachelor of Communication/Bachelor of Business

Western Sydney University

About

Eligibility for admission to the Bachelor of Communication/Bachelor of Business is based on the following minimum requirements:

Structure

Qualification for this award requires the successful completion of 320 credit points as prescribed in the structure below. Students who complete this award will graduate with a Bachelor of Communication and a Bachelor of Business, with the major from the Bachelor of Business component of the course noted on their testamur.

Students will complete 160 credit points of Bachelor of Communication units and 160 credit points of B Bus units as outlined below.

Communication Component

80 credit points Advertising or Public Relations Major

Code	Name
M1121	Advertising

Code	Name
M1122	Public Relations

And

80 credit points of Core units

Code	Name
100706	Advertising: An Introduction

Code	Name
101930	Communication Research Project

Code	Name
102421	Data, Mediation, Power

Code	Name
101926	Media Cultures and Industries

Code	Name
101928	Media Law and Ethics

Code	Name
100212	Public Relations Theory and Practice

Code	Name
101921	Visual Storytelling

Code	Name
101920	Writing Ecologies

Business Component

Core units (compulsory 40 credit points)

The four compulsory core units that provide students with essential business knowledge are

Code	Name
200909	Enterprise Law

Code	Name
200910	Financing Enterprises

Code	Name
200911	Enterprise Innovation and Markets

Code	Name
200912	Enterprise Leadership

The professional core provides a focus on careers. Students are required to complete one unit from each of the four key focus areas: numeracy, career planning, innovation, and enterprise engagement, a total of 40 credit points. Students are advised to choose units that will support careers in one of three areas: Money (for majors in Applied Finance, Economics), Markets (for majors in Hospitality Management, International Business, Marketing, and Sport Management), Management (for majors in Human Resource Management and Management). The professional units that are recommended for each of the Bachelor of Business testamur majors are specified in the majors.

Majors (choose 80 credit points from one primary Business major)

Code	Name
MT2021	Applied Finance

Code	Name
MT2022	Economics

Code	Name
MT2035	Hospitality Management

Code	Name
MT2025	International Business

Code	Name
MT2027	Marketing

Code	Name
MT2036	Sport Management

Code	Name
MT2024	Human Resource Management

Code	Name
MT2026	Management

Recommended Sequence

Code	Name
101920	Writing Ecologies

Code	Name
100212	Public Relations Theory and Practice

BBus Core unit 1

BBus Core unit 2

Code	Name
102421	Data, Mediation, Power

Code	Name
100706	Advertising: An Introduction

BBus Core unit 3

BBus Core unit 4

Code	Name
101926	Media Cultures and Industries

Code	Name
101928	Media Law and Ethics

BBus Professional unit 1

BBus Major unit 1

Code	Name
101941	Account and Client Management

Code	Name
101921	Visual Storytelling

BBus Professional unit 2

BBus Major unit 2

Code	Name
102056	Communication Strategies

Choose one of

Code	Name
101034	Advertising: Media

Code	Name
101940	Events Management

BBus Major unit 3

BBus Major unit 4

Code	Name
102730	Advertising: Campaigns

Choose one of

Code	Name
100552	Advertising: Creative

Code	Name
102064	Issues, Risk and Crisis Communication

BBus Major unit 5

BBus Major unit 6

Code	Name
102518	Digital Communication

Code	Name
101930	Communication Research Project

BBus Major unit 7

Code	Name
101173	Internship

BBus Professional unit 3

BBus Professional unit 4

BBus Major unit 8

The unit listed below count towards completion of this course for students who passed this unit in 2019 or earlier.

102055 - Communication Campaigns

Institution