Master of Digital Media

Victoria University

About

Advance your career options as a digital media professional or learn how to implement innovative digital transformations in your current industry.

VU’s Master of Digital Media is designed for a future-focused professional with an entrepreneurial spirit.

This course, informed by an advisory panel of prominent practitioners from industry and government, offers key insights into the very latest industry practices and processes.

Through our flexible and regularly updated curriculum, you’ll learn the skills to excel in:

user experience (UX) design game production search engine optimisation content production & strategy visualisations of data social network and web analytics design research.

You’ll also graduate with an impressive portfolio of UX and human-centred design research methodology examples.

Upon completion you’ll be ready to work as a digital media strategist, web designer or cross-media practitioner – making you absolutely indispensable in this global, progressive sector.

Structure

To attain the Master of Digital Media students will be required to complete 192 credit points in total consisting of:

Option A 120 credit points of Core Studies

72 credit points of Elective Studies.

OR

Option B 144 credit points of Core Studies

48 credit points of Elective Studies.

Course structure and units

Year 1

  • Research Methods Unit code AAA5002 Credits12
  • Visuals, Digital Media and a Global World Unit code ADM5001 Credits12
  • Video Production Unit code ADM5002 Credits12
  • Web Technologies Unit code ADM5003 Credits12
  • Analysing the Web and Social Networks Unit code ADM5004 Credits12
  • Digital Media for Sport and Health Unit code ADM6002 Credits12
  • Cross-Platform Media Production Unit code ADM6003 Credits12
  • Design Management Unit code ADM6005 Credits12

Year 2

Option A

  • Research Project Unit code ACG6022 Credits12
  • Communicating Research Unit code ACG6023 Credits12

Plus

72 credit points of Elective studies

OR

Option B

  • Research Thesis (Part 1) Unit code ASA6003 Credits24
  • Research Thesis (Part 2) Unit code ASA6004 Credits24

Plus

48 credit points of Elective studies

  • Professional Internship Unit code ACG5215 Credits12
  • Engaging Communities for Sustainability Unit code ASA5004 Credits12
  • Transnational Gender Issues and Human Rights Unit code ASA5010 Credits12
  • Migration, Culture and Identity Unit code ASA5012 Credits12
  • Management in Non-Government Organisations Unit code ASA5024 Credits12
  • Conflict Resolution in Groups and Communities Unit code ASA5050 Credits12
  • Business Analytics Unit code BCO6007 Credits12
  • Marketing Strategy Unit code BHO5525 Credits12
  • Customer Relationship Management Unit code BCO6604 Credits12
  • Consumer Behaviour Unit code BHO5574 Credits12
  • Digital Marketing Unit code BHO6001 Credits12
  • Business Ethics and Sustainability Unit code BMO5501 Credits12
  • Art and Practice of Leadership Unit code BMO6050 Credits12
  • Managing Innovation and Entrepreneurship Unit code BMO6622 Credits12

Entry requirements

Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Find out more about how to apply for our courses, and our commitment to admissions transparency.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in any disciplineORCompletion of an Australian Graduate Diploma (or equivalent) in a similar disciplineORApplicants without an undergraduate qualification may be admitted to the Graduate Diploma based on approved work experience. Upon completion of the Graduate Diploma, graduates will be eligible for admission to this course with credit granted for completed units.

Pathways from VU courses

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

Credit for skills and past study

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

Learning outcomes

On successful completion of this course, students will be able to:

column1 column2 column3 column4
  1. Plan and execute a research project that requires high level and independent judgement that may be developed into a larger research initiative;  
  2. Communicate complex knowledge to a variety of audiences, using known and yet to be developed tools in several contexts;  
  3. Analyse and critique different theoretical positions within the field;  
  4. Critically and creatively apply domain knowledge across a range of contexts;  
  5. Exhibit effective problem solving in the management and delivery of digital media projects;  
  6. Critically apply creative skills to scope complex problems, concepts and theories in a wide range of industry settings  
  7. Analyse and critique understandings of different cultures, values and dispositions by developing designs for niche audiences.  

Institution