Graduate Diploma in Business (Marketing)

Victoria University

About

Begin a rewarding career in marketing with a graduate diploma from VU.

Build on your qualifications or professional experience with knowledge tailored to the dynamic and digital marketplace.

This course gives you an overview of marketing theory and the practical skills needed to confidently start in the marketing field.

If you have relevant work experience, but no bachelor degree, our diploma improves your chances of stepping into a marketing position.

For recent graduates, this course enhances your CV with qualifications for the business world.

During your study, you’ll gain a solid grounding in business statistics, economics and product marketing.

You’ll also benefit from hands-on experience in today’s marketing techniques – including digital marketing and communication.

For those looking for higher-level roles, VU’s diploma leads into the Master of Business (Marketing).

Structure

To attain the Graduate Diploma Business (Marketing), students will be required to complete 96 credit points (equivalent to 8 units) consisting of:

  • 48 credit points (equivalent to 4 units) business core units
  • 36 credit points (equivalent to 3 units) professional core units
  • 12 credit points (equivalent to 1 unit) elective units. Students to select from any postgraduate units from the list provided below (subject to availability). Please check any prerequisite requirements prior to enrolling.

Students planning to continue onto Masters study are strongly recommended to take BMO6630 Business Research Methods as their elective unit.

Course structure and units

Year 1, Semester 1

  • Business Statistics Unit code BEO5539 Credits12
  • Business Economics Unit code BEO6600 Credits12
  • Marketing Management Unit code BHO6505 Credits12
  • Work and Organisation Systems Unit code BMO6506 Credits12

Year 1, Semester 2

  • Brand and Product Management Unit code BHO5504 Credits12
  • Marketing Communication Unit code BHO5503 Credits12
  • Consumer Behaviour Unit code BHO5574 Credits12

12 credit points (equivalent to 1 unit) elective unit from the list below (subject to availability).

Electives List

  • Digital Marketing Unit code BHO6001 Credits12
  • Marketing Strategy Unit code BHO5525 Credits12
  • Customer Relationship Management Unit code BCO6604 Credits12
  • Business Ethics and Sustainability Unit code BMO5501 Credits12
  • Business Research Methods Unit code BMO6630 Credits12
  • Analysing the Web and Social Networks Unit code ADM5004 Credits12

Entry requirements

Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Find out more about how to apply for our courses, and our commitment to admissions transparency.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in any discipline ORCompletion of an Australian Graduate Certificate (or equivalent) in a similar disciplineORApplicants with a minimum three (3) years approved work experience will be considered for admission to this course.

Pathways from VU courses

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

Credit for skills and past study

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

Learning outcomes

On successful completion of this course, students will be able to:

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  1. Synthesise and critically review knowledge about business systems relevant to marketing practices to make high level, independent technical recommendations.  
  2. Analyse research findings applicable to marketing processes in business environments.  
  3. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.  
  4. Critically apply cross disciplinary knowledge in creative decision making.  
  5. Demonstrate independent judgement in a range of business and marketing-related technical functions in response to contemporary and future business challenges.  
  6. Evaluate the effectiveness of marketing and its associated systems in response to contemporary marketing challenges and their support of management decision making.  
  7. Effectively communicate complex knowledge and ideas to a variety of audiences.  
  8. Contribute consistently, with personal accountability for outputs in a dynamic 21st century work team, working in an ethical and socially responsible manner.  

Institution