Master of Marketing
Victoria University
About
In this course business graduates take their marketing knowledge to the next level.
You’ll become an expert in developing and executing successful marketing strategies.
The techniques you learn can be applied to business and not-for-profit organisations and include advanced skills in:
marketing planning marketing analytics marketing communication consumer behaviour international marketing management.
Our marketing discipline is actively involved in applied research areas.
We work with industry partners to solve real-world problems dealing with areas such as:
branding business-to-business marketing e-marketing marketing communications not-for-profit marketing social media.
You’ll graduate ready for your marketing career, armed with the insights to connect brands with consumers in effective ways.
Structure
To attain the award of Master of Marketing, students will be required to complete 144 credit points (equivalent to 12 units) consisting of:
- 24 credit points (equivalent to 2 units) core units
- 84 credit points (equivalent to 7 units) professional core units
Plus either/or OPTION 1 12 credit points (equivalent to 1 unit) capstone research project unit; and, 24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units from across the University (subject to availability). Please check any pre-requisite requirements prior to enrolling. OPTION 2 12 credit points (equivalent to 1 unit) research proposal unit; and, 24 credit points (equivalent to 2 units) minor thesis unit.
Course structure and units
Year 1, Semester 1
- Business Ethics and Sustainability Unit code BMO5501 Credits12
- Business Research Methods Unit code BMO6630 Credits12
- Digital Marketing Unit code BHO6001 Credits12
- Marketing Communication Unit code BHO5503 Credits12
Year 1, Semester 2
- Customer Relationship Management Unit code BCO6604 Credits12
- Marketing Strategy Unit code BHO5525 Credits12
- Consumer Behaviour Unit code BHO5574 Credits12
Plus
OPTION 1
- Business Research Project Unit code BGP7730 Credits12
or
OPTION 2
- Business Research Proposal Unit code BGP7711 Credits12
Year 2, Semester 1
- Brand and Product Management Unit code BHO5504 Credits12
- Analysing the Web and Social Networks Unit code ADM5004 Credits12
Plus
OPTION 1
24 credit points (equivalent to 2 units) elective units. Students to select from any postgraduate units from across the University (subject to availability).
or
OPTION 2
- Business Research Thesis Unit code BGP7712 Credits24
Entry requirements
Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.
Find out more about how to apply for our courses, and our commitment to admissions transparency.
Entry requirements
Completion of an Australian Bachelor degree (or equivalent) in a similar disciplineORCompletion of an Australian Graduate Certificate (or equivalent) in a similar disciplineORApplicants without an undergraduate qualification may be admitted to the Graduate Certificate (in the same discipline) based on approved work experience. Upon completion of the Graduate Certificate, graduates will be eligible for admission to this course with credit granted for completed units.
Pathways from VU courses
There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.
Find out more about pathways and credits.
Credit for skills and past study
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.
Learning outcomes
On successful completion of this course, students will be able to:
| column1 | column2 | column3 | column4 |
|---|---|---|---|
| | 1. | Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice. | |
| | 2. | Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings. | |
| | 3. | Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic and new contexts. | |
| | 4. | Evidence accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges. | |
| | 5. | Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision making. | |
| | 6. | Communicate effectively with specialist and non- specialist audiences including multi-disciplinary teams, diverse cultural communities, business and other professional organisations. | |
| | 7. | Exemplify professional leadership in a dynamic 21st century work environment, acting consistently, ethically and in a socially responsible manner. | |
| | 8. | Plan and execute a substantial research based project to generate and evaluate complex ideas and concepts at abstract and practical levels. | |
Institution
