Graduate Certificate in Marketing
Victoria University
About
As a student of this program you'll learn applied marketing principles and the techniques and frameworks necessary to analyse marketplace strategies.
You'll also learn how to develop effective integrated strategic marketing plans to effectively improve an organisation's marketing objectives.
The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree.
Units completed in this graduate certificate are transferable towards the Masters of Marketing degree.
You'll study specific topics including:
marketing communication consumer behaviour digital marketing business ethics and sustainability.
This course is delivered by the Victoria Graduate School of Business (VGSB).
Structure
To attain the award of Graduate Certificate in Marketing students will be required to complete 48 credit points (equivalent to 4 units) consisting of:
- 48 credit points (equivalent to 4 units) professional core units
Course structure and units
- Marketing Communication Unit code BHO5503 Credits12
- Brand and Product Management Unit code BHO5504 Credits12
- Consumer Behaviour Unit code BHO5574 Credits12
- Digital Marketing Unit code BHO6001 Credits12
Entry requirements
Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.
Find out more about how to apply for our courses, and our commitment to admissions transparency.
Entry requirements
Completion of an Australian Bachelor degree (or equivalent) in a similar disciplineORApplicants with a minimum five (5) years approved work experience will be considered for admission to this course.
Pathways from VU courses
There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.
Find out more about pathways and credits.
Credit for skills and past study
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.
Learning outcomes
On successful completion of this course, students will be able to:
| column1 | column2 | column3 | column4 |
|---|---|---|---|
| | 1. | Apply marketing principles, practices and frameworks in diverse contexts and applications using creative and critical thinking. | |
| | 2. | Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic marketplace contexts and challenges. | |
| | 3. | Demonstrate critical and innovative thinking to evaluate product development and branding perspectives to improve business outcomes. | |
| | 4. | Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to design effective marketing campaigns and strategies. | |
| | 5. | Critically analyse theoretical perspectives associated with consumer decision making including how organisations can better deliver value to their customers and stakeholders and apply to current practice | |
| | 6. | Communicate skilfully to a variety of audiences and collaborate as an effective member or leader of a diverse team while utilising Marketing tools and practices. | |
Institution
