Graduate Certificate in Sport Business Development
Victoria University
About
The course will teach you how to fulfil the responsibilities of managers and leaders in professional and community sport.
You will gain the business operations management and business development skills to work successfully in an organisation or even set up your own business.
You will grow your skills in areas of sport such as:
marketing economics and finance management strategic planning global sport business.
To enhance your skills further, and grow your career prospects, you may progress to our Graduate Diploma in Sport Business and Integrity, then our Master of Sport Business and Integrity.
Structure
To attain the Graduate Certificate in Sport Business Development, students will be required to complete 48 credit points consisting of:
- 48 credit points of core units.
Course structure and units
- Strategic Sport Marketing Unit code SSI6003 Credits12
- Strategic Planning and Management for Sport Business Unit code SSI6004 Credits12
- Global Sport Business Unit code SSI7003 Credits12
- Sport Economics and Finance Unit code SSI7004 Credits12
Entry requirements
Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.
Find out more about how to apply for our courses, and our commitment to admissions transparency.
Entry requirements
Completion of an Australian Bachelor degree (or equivalent) in a similar disciplineORApplicants with a minimum five (5) years approved work experience will be considered for admission to this course.
Pathways from VU courses
There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.
Find out more about pathways and credits.
Credit for skills and past study
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.
Learning outcomes
On successful completion of this course, students will be able to:
| column1 | column2 | column3 | column4 |
|---|---|---|---|
| | 1. | Integrate conceptual understandings of the development of sport business utilising advanced specialist and cross disciplinary knowledge to analyse the various marketing, economic, financial, and strategic concepts sport business is developed and managed across disciplines and industry ranging from the domestic to global level; | |
| | 2. | Assess how the development of an appropriate sport marketing mix, sport marketing analysis, and sport marketing planning through the integration of socially responsible and ethical practices direct the manner in which a sport organisation builds its brand; | |
| | 3. | Design and justify strategic initiatives involving structural, cultural, and operational change enabling sporting enterprises to adopt practices which focus on integrity and use it as a tool for creating additional public value; | |
| | 4. | Critique the ever evolving process of the globalisation of sport in terms of domestic and global structures, power and political relations in sport development, and the interrelationship between sport and culture in global society; and, | |
| | 5. | Critically review the role accounting, finance, economics, and analytics play in the successful implementation of sport marketing strategies. | |
Institution
