Graduate Certificate in Sport Marketing
Victoria University
About
Learn to promote the sport you love in community or elite settings, with a Graduate Certificate in Sport Marketing from VU.
The sport-marketing qualification teaches you to build brand and customer awareness of sporting organisations, including:
community and non-profit elite and professional sporting teams private sporting institutions.
Sport marketing is relevant to all sport organisations and requires sport managers of all types.
The knowledge gained during this course will help you market the unique products and services of sporting organisations to diverse sport consumers.
You'll learn to apply the following techniques to a sporting campaign:
strategy marketing finance economics communications.
Structure
To attain the Graduate Certificate in Sport Marketing, students will be required to complete 48 credit points consisting of:
- 48 credit points of core units.
Course structure and units
- Digital Media for Sport and Health Unit code ADM6002 Credits12
- Strategic Sport Marketing Unit code SSI6003 Credits12
- Strategic Planning and Management for Sport Business Unit code SSI6004 Credits12
- Sport Economics and Finance Unit code SSI7004 Credits12
Entry requirements
Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.
Find out more about how to apply for our courses, and our commitment to admissions transparency.
Entry requirements
Completion of an Australian Bachelor degree (or equivalent) in a similar disciplineORApplicants with a minimum five (5) years approved work experience will be considered for admission to this course.
Pathways from VU courses
There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.
Find out more about pathways and credits.
Credit for skills and past study
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.
Learning outcomes
On successful completion of this course, students will be able to:
| column1 | column2 | column3 | column4 |
|---|---|---|---|
| | 1. | Assess how the development of an appropriate sport marketing mix, sport marketing analysis, and sport marketing planning through the integration of socially responsible and ethical practices direct the manner in which a sport organisation builds its brand; | |
| | 2. | Analyse the methods for making substantive short-term and long-term strategic decisions using financial, marketing research, operations and sales data.to implement marketing efforts in a variety of sport business situations; | |
| | 3. | Appraise various sport business industry problems across different organisational settings in order to evaluate findings, prioritise change, and design marketing and promotional plans that can address necessary strategic change; | |
| | 4. | Articulate the role media and promotions play in organisational and leadership communications in sport, strategic management of sport organisations, integrated marketing communications, public relations, crisis communication, and the relationship between sport media and sport organisations across personal, mass, digital, mobile, and social media methodologies; and | |
| | 5. | Critically review the role accounting, finance, economics, and analytics play in the successful implementation of sport marketing strategies. | |
Institution
