Graduate Certificate in Sport Strategy

Victoria University

About

Our sport-strategy course allows experienced professionals and recent graduates in sport-management areas to build on their credentials.

Through a range of practical learning methods, you'll come to understand the latest sport-strategy concepts and acquire the most up-to-date skills.

You'll learn to analyse, formulate and monitor sport strategy at grassroots or professional level.

This course focuses on global strategies across the sport industry and beyond into leisure, recreation, and active living.

You'll finish our graduate certificate with clearer knowledge of sport strategy through:

management marketing project management leadership. 

Structure

To attain the Graduate Certificate in Sport Strategy, students will be required to complete 48 credit points consisting of:

  • 48 credit points of core units.

Course structure and units

  • Sport Business Project Unit code AHX5503 Credits12
  • Sport Integrity Leadership Unit code SSI6001 Credits12
  • Strategic Sport Marketing Unit code SSI6003 Credits12
  • Strategic Planning and Management for Sport Business Unit code SSI6004 Credits12

Entry requirements

Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Find out more about how to apply for our courses, and our commitment to admissions transparency.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in a similar disciplineORApplicants with a minimum five (5) years relevant work experience will be considered for admission to this course.

Pathways from VU courses

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

Credit for skills and past study

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

Learning outcomes

On successful completion of this course, students will be able to:

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  1. Assess the methods for making substantive short-term and long-term strategic decisions using financial, marketing research, operations and sales data to implement techniques of strategic planning and management to a variety of sport business projects and situations;  
  2. Analyse sport business industry and leadership problems in various sport organisational settings in order to evaluate findings, prioritise change, and design a strategic business plan that articulates the implementation of strategic changes;  
  3. Appraise the role strategy plays in sport marketing mix development, sport marketing analysis, and sport marketing planning through the integration of socially responsible and ethical practices;  
  4. Diagnose the various causes, costs and consequence of strategic successes and failures and the role of leadership influence outcomes.in consideration of integrity and ethics in sport and general management practices and knowledge; and,  
  5. Justify the relevance and applicability of project management and design to the implementation of strategic planning and the evaluation of strategic processes.  

Institution