Search

Contemporary organisations function in complex and turbulent environments. The demands of these environments necessitate change, both episodic and continual. Systems for Change analyses change within organisations using a systems perspective. It views the organisation as a system comprising interdependent units, processes, procedures, rules and events, which can be leveraged to … For more content click the Read More button below.Contemporary organisations function in complex and turbulent environments. The demands of these environments necessitate change, both episodic and continual. Systems for Change analyses change within organisations using a systems perspective. It views the organisation as a system comprising interdependent units, processes, procedures, rules and events, which can be leveraged to enable successful change. Further, the organisation is an open system, positioned in and influenced by its external environment. The course highlights the uncertain and paradoxical nature of change and stresses the need for those involved in initiating and sustaining change to embrace complexity, and adopt an open-systems perspective in their work. The course also affirms the need for those involved in change management to continually assess their personal effectiveness and pursue improvement plans.Three central themes are evident throughout Systems for Change. Firstly, we recognise that organisations are complex and that they are positioned in complex, turbulent environments. Secondly, we propose that sustaining change in this context is critical. Thirdly, we argue that a systems thinking? perspective is essential for change agents. We offer a variety of approaches to sustain continuous change in this complex milieu, including individual perspectives (e.g. paradoxical thinking), structural perspectives (e.g. ambidexterity), cultural perspectives (e.g. broad-based diversity) and leveraging established organisational sub-systems (e.g. the employment relations sub-system).Read More

This course focuses on the important structural and cultural elements of an organisation's design, when and why the elements might need to be redesigned and how to redesign them effectively. We consider changes at the level of individual jobs through to strategic options such as mergers, downsizing and restructuring. There … For more content click the Read More button below.This course focuses on the important structural and cultural elements of an organisation's design, when and why the elements might need to be redesigned and how to redesign them effectively. We consider changes at the level of individual jobs through to strategic options such as mergers, downsizing and restructuring. There is no one perfect design, only an optimal design for each particular time and context. By the end of the course you will be able to:Describe the main features of organisationsAssess an organisational design in relation to the strategy and the environmentApply an open-systems perspective to planning for changeIdentify appropriate interventionsRecommend ways to improve the redesign process.Read More

The focus in Change Skills is on you and your skills development as a change agent.In order to gain maximum benefit from the course, it is important to:use the Change Skills Audit to evaluate your skills and to obtain feedback from others who have seen something of your work as … For more content click the Read More button below.The focus in Change Skills is on you and your skills development as a change agent.In order to gain maximum benefit from the course, it is important to:use the Change Skills Audit to evaluate your skills and to obtain feedback from others who have seen something of your work as a change agentcontinually apply the ideas in the course in reflecting on your skills, on ways of handling change-management challenges more skilfully, and on ways to develop your skillstranslate these reflections into action plans and create or take opportunities to implement your action plans during the course.Read More

Full-time research thesis course.

An essential component of marketing is consumer insight. Insight into the needs and wants, preferences, and consumer choice behaviour is what gives a marketing manager an edge in the consumer centric market. This understanding underlies key marketing functions such as innovation and design, communications and advertising, and strategic positioning. Recent … For more content click the Read More button below.An essential component of marketing is consumer insight. Insight into the needs and wants, preferences, and consumer choice behaviour is what gives a marketing manager an edge in the consumer centric market. This understanding underlies key marketing functions such as innovation and design, communications and advertising, and strategic positioning. Recent advances in psychological science, ethnography, and behavioural economics provide fascinating insights and offer distinct guidance to managers. This course gives an overview of factors responsible for consumer decision making and those that influence choice behaviour. It offers guidance into “levers” or actions a manager can take to influence purchase behaviour, often in surprising and unexpected ways.  The course integrates with complementary Master of Marketing courses, in particular the core courses MARK6100, MARK6102, MARK6103; and key electives MARK6107 and MARK6114.Read More

This course will focus on an in-depth examination and discussion of contemporary and emerging marketing issues of concern to practising managers. Hence the exact nature of the material and topics studied will likely vary, at least to some degree, from year to year.Possible topics might include an in-depth discussion of … For more content click the Read More button below.This course will focus on an in-depth examination and discussion of contemporary and emerging marketing issues of concern to practising managers. Hence the exact nature of the material and topics studied will likely vary, at least to some degree, from year to year.Possible topics might include an in-depth discussion of marketing metrics, pricing issues, emerging self-service technologies that impinge on how customers interact with firms, advanced issues in consumer behaviour, etc. Read More

In a world where media is the ultimate social lubricant, today's marketing management is about encouraging and not controlling the conversation and participation with and amongst consumers in multi-channel environments. A central theme of this course is that 21st century marketing involves consumers as participants. This changes the role of … For more content click the Read More button below.In a world where media is the ultimate social lubricant, today's marketing management is about encouraging and not controlling the conversation and participation with and amongst consumers in multi-channel environments. A central theme of this course is that 21st century marketing involves consumers as participants. This changes the role of marketing communications from simply the art of persuasion to the art of conversation. And requires a strategic approach to the role of digital/social marketing and channels in the mix, a role that allows for participation with brands, provides consumers with exceptional interactive experiences, and drives their conversation with and about brands. This course will use digital marketing (including social media) management frameworks to examine how to engage in digital marketing strategically, rather than tactically, in the communications mix and will examine the need for organizations to ready themselves for a more transparent, open and collaborative relationship with their customers.Access of the internet via mobile devices has become more prevalent than desktop assess. Mobile marketing does not fit into the traditional marketing mindset. The course examines how mobile represents a completely new way of thinking about marketing. A solid understanding of the mobile marketing landscape and strategic use of the mobile marketing toolkit is crucial, including an examination of the sector's rapid evolution and a consideration of current and future trends. Multiple case studies will be used for our examination of the key factors driving both success and failure in this new participatory world of marketing. This course also provides a detailed understanding of the mobile marketing landscape, including an examination of the sector's rapid evolution and consideration of current and future trends. Exclusion: MARK6025Read More

This course aims to give students a better understanding of contemporary communications thinking and integrated marketing communications (IMC), as practiced by marketing managers. It gives participants practical skills in developing and managing advertising and sales promotions programs, media planning, and client-agency relations. The client and the agency should both be … For more content click the Read More button below.This course aims to give students a better understanding of contemporary communications thinking and integrated marketing communications (IMC), as practiced by marketing managers. It gives participants practical skills in developing and managing advertising and sales promotions programs, media planning, and client-agency relations. The client and the agency should both be working to the same goal of achieving business objectives through a well-planned and well-executed marketing communications campaign. IMC is a methodology and a way of thinking about communication which was created to manage brands in the new brand communication landscape. The essence of IMC is that everything a company does, and sometimes what it doesn't do, can send a powerful brand message. IMC looks at the different ways for companies to communicate about their brand, in an integrated fashion, which takes advantage of the differences between media and leverages their strengths. This course will profile a number of frameworks and theories to elaborate and evaluate communication initiatives.Exclusions: MARK6021, MARK6022Read More

Today, services are the growth engine of developed economies. A central theme then of this course is that services (the focus is on consumer services rather than B2B) possess a set of unique characteristics that require a distinctive approach to marketing strategy - both in its development and execution (this … For more content click the Read More button below.Today, services are the growth engine of developed economies. A central theme then of this course is that services (the focus is on consumer services rather than B2B) possess a set of unique characteristics that require a distinctive approach to marketing strategy - both in its development and execution (this is especially true of professional services (legal, financial, health, management consultancy, etc). This is not to say that the approach is unique, but rather distinctive. The course builds upon and expands fundamental marketing management concepts and models and adapts them to the services sector. We will use marketing frameworks to examine how to improve service quality, increase and maintain customer satisfaction levels, generate customer loyalty and create a healthy service culture within the firm. Other themes include analysis of service portfolios, service concept development and testing, revenue management, service productivity and the building of a service culture, and employee engagement. In services the 7 Ps of the 'Services Marketing Mix' are discussed (the traditional 4 Ps plus people, processes, and physical evidence).Exclusion: MARK6005Read More

This is a core course of largely independent study where students will apply their marketing knowledge and skills in a practical way by undertaking a marketing consulting project for a real organisation. Students, working as part of a team, will act as consultants and work on a marketing project as … For more content click the Read More button below.This is a core course of largely independent study where students will apply their marketing knowledge and skills in a practical way by undertaking a marketing consulting project for a real organisation. Students, working as part of a team, will act as consultants and work on a marketing project as specified by a client organisation. Students will be assigned to groups of 4-5 to act as a consulting team to provide a solution/set of deliverables to solve the client’s marketing problem. Students will learn what key skills are necessary in a consulting role, and practice those skills along with their marketing knowledge and experience to solve (or provide a range of options) a marketing problem and presenting the solution and a set of deliverables to a panel including the client.If your program of study schedule allows, it is advisable to enrol in MARK6103 later in your program after you have completed other core courses and some of the electives.Exclusion: MARK6003Read More