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Please Note: Co-op students are not liable for tuition fee charges for this courseStudents consider the practical application of the fundamental principles of marketing in an industry environment.Note: Only available to BCom (Marketing) Co-op Program Scholars.Please Note: Co-op students are not liable for tuition fee charges for this courseStudents consider the practical application of the fundamental principles of marketing in an industry environment.Note: Only available to BCom (Marketing) Co-op Program Scholars.Read More

This course provides scholars with a practical application of the fundamental principles of marketing in an industry environment.Note: Only available to Marketing, UNSW Business School Co-op Scholars.

This course provides scholars with a practical application of the fundamental principles of marketing in an industry environment.Note: Only available to Marketing, UNSW Business School  Co-op Scholars.

Developing and introducing new products and new services is an important business function for many organisations. The purpose of this course is to examine new product and new service development from a strategic marketing and strategic management perspective. The course covers the strategic basis for product development including sources and … For more content click the Read More button below.Developing and introducing new products and new services is an important business function for many organisations. The purpose of this course is to examine new product and new service development from a strategic marketing and strategic management perspective. The course covers the strategic basis for product development including sources and types of innovation, market entry timing, product market structure and competition, disruptive and entrepreneurial innovation, and the development of new services and service bundles. The course also considers marketing research techniques for new product development including user and lead user analysis and conjoint analysis. Class activities include critical review of conceptual and research literature, analysis of case studies and development of a formal strategic market analysis for a new product or new service.Read More

The intention of the course offered is to focus on the concepts learned in marketing analyses classes to synthesize strategies based on consultant outputs. It is therefore positioned as an amalgamation of theory and analyses to help students reach and suggest Managerially Relevant Decision Support (MRDS) in the presence of … For more content click the Read More button below.The intention of the course offered is to focus on the concepts learned in marketing analyses classes to synthesize strategies based on consultant outputs. It is therefore positioned as an amalgamation of theory and analyses to help students reach and suggest Managerially Relevant Decision Support (MRDS) in the presence of changing demand and dynamic competition. In this process the students will be utilizing a simulation based intra-class challenge to learn to reach MRDS.Read More

The constantly increasing availability of customer data offers great opportunities to gain manageable insights for attracting new customers and developing and maintaining relationships with existing customers. This course equips students with the knowledge required to use data to inform customer relationship management (CRM) practices in order to increase their effectiveness … For more content click the Read More button below.The constantly increasing availability of customer data offers great opportunities to gain manageable insights for attracting new customers and developing and maintaining relationships with existing customers. This course equips students with the knowledge required to use data to inform customer relationship management (CRM) practices in order to increase their effectiveness and efficiency. Students will learn how to apply state-of-the-art analytics to manage customers throughout different stages of the customer life cycle. The course will teach students how to identify customer segments, forecast customer demand, target customers with marketing initiatives and adopt a value-based CRM approach. In lectures students will gain general understanding of related CRM problems and suitable methods to solve them. During lab-based tutorials students will tackle real-world CRM problems exercising hands-on data analytics using R. No prior knowledge of R is needed because this course will go through R step-by-step.Read More

This course explores the impact of the Internet, digital and social media, and emerging technological innovations on the marketing of goods and services. It examines consumer response to these innovations and factors that lead to the adoption of these new technologies. Students will examine digital technologies and their impact on … For more content click the Read More button below.This course explores the impact of the Internet, digital and social media, and emerging technological innovations on the marketing of goods and services. It examines consumer response to these innovations and factors that lead to the adoption of these new technologies. Students will examine digital technologies and their impact on customer acquisition, customer retention and customer development. An emphasis is placed on the utilisation of contemporary digital marketing applications within the emerging electronic environment. The changing technology environment means that marketers need to understand the way firms interact with the market, and how firms are taking advantage of new technologies to improve their marketing strategies.Read More

Students develop in depth knowledge of contemporary landscape design through a detailed review of current projects, built works and writings. Students will investigate and test current theories of design in landscape architecture, through the critical analysis of recent work. Current concerns in landscape design will be reviewed against the trajectory … For more content click the Read More button below.Students develop in depth knowledge of contemporary landscape design through a detailed review of current projects, built works and writings. Students will investigate and test current theories of design in landscape architecture, through the critical analysis of recent work. Current concerns in landscape design will be reviewed against the trajectory of twentieth century modernism. Development of the critical methodological and stylistic skills involved in researching, writing and presenting essays, theses, articles, papers and reports. Each student researches and prepares a literature review, a seminar presentation and a research paper.Read More

Students are called upon to employ the knowledge, skills and understanding they have gained in previous years and to explore issues and approaches in design which are of particular interest to them. The graduating design project follows from LAND2412 Landscape Studio 9 and involves sketch design and detailed design development. … For more content click the Read More button below.Students are called upon to employ the knowledge, skills and understanding they have gained in previous years and to explore issues and approaches in design which are of particular interest to them. The graduating design project follows from LAND2412 Landscape Studio 9 and involves sketch design and detailed design development. Graduating project is related to the suburban, urban or rural environment. The studio will critically assess aspects of theory through design speculation.Read More

This course investigates landscape architectural knowledge and approaches across a range of scales including district, neighbourhood, city block and city space. The course will explore and refine skills in resolving public domain areas through the lens of particular landscape architectural concerns such as ecological and social processes. Theoretical knowledge underpinning … For more content click the Read More button below.This course investigates landscape architectural knowledge and approaches across a range of scales including district, neighbourhood, city block and city space. The course will explore and refine skills in resolving public domain areas through the lens of particular landscape architectural concerns such as ecological and social processes. Theoretical knowledge underpinning the selected topics explored are developed concurrently in LAND2421 Contemporary Theory and Research.Read More