Bachelor of Business (Marketing)

UniSA marketing degrees are based on real-world research.

You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth.

Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

Employers value graduates who can apply theory to real industry challenges.

In this degree you’ll have the opportunity to gain real-world experience through internships, placements, overseas study opportunities and advanced masterclasses.

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education Meet any prerequisite requirements with a minimum grade of C- or equivalent AND

• Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
• Complete secondary qualifications equivalent to SACE, or
• Complete the International Baccalaureate Diploma with a minimum score of 24 points

Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.

Recent secondary education ATAR profile

OR Higher education study

• Complete or partly complete a recognised higher education program at a recognised higher education institution, or
• Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above

OR Vocational Education and Training (VET)

• Complete an award from a registered training organisation at Certificate IV or above

OR Work and life experience

• Qualify for Special Entry, or
• Complete a UniSA Foundation Studies program or equivalent, or
• Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

Essential requirements for admission

Prerequisites

Assumed Knowledge

Deferment

This degree is available for deferment. This option is made available by responding to your offer during the application process via the SATAC website. Applicants who receive an offer into a midyear degree are eligible to defer for six months.

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence.

In your marketing specialisation y ou’ll then focus on areas such as:

• consumer behaviour
• marketing analytics
• advertising
• branding

You'll also have the chance to study elective courses including the Marketing Practicum, Marketing Clinic or overseas study tour.

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

The Marketing Practicum is an exciting industry placement where you can conduct a research project with another student in an organisation for one day a week over 12 weeks. Organisations students have been partnered with previously include Balfours, National Pharmacies, Australian Prawn Farmers Association, Robern Menz, Wokinabox and Westfield.

In addition to learning from teachers with professional experience as part of your studies, we offer opportunities for you to connect with industry outside the classroom:

• Complete an internship or industry project
• Become a global citizen with our overseas exchange program – we have more than 60 partner universities worldwide, and study options that range from two weeks to one year

Your career

As we are the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career ready.

Between now and 2020 employment in marketing in Australia is expected to grow. The availability of roles is expected to increase by:

• 12.1 per cent (sales, marketing and public relations professionals)
• 15.5 per cent (advertising and marketing professionals)
• 5.2 per cent (advertising, public relations and sales managers)2

Careers to consider:

• Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Business development manager: sales planning; account management; relationship building; developing business plans; marketing initiatives
• Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors
• International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies
• Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys
• Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels
• Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
• Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
• Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales

1ComparED (QILT): Graduate Outcomes Survey 2017-19 – Full-time Employment Indicator (Undergraduate). Public SA-founded universities only. 2Australian Government Department of Employment, Occupational Employment Projections 2015.

Applying to study with us:

• go to the top of this page and make note of the SATAC code, then click Apply
• you will be redirected through to the SATAC website to continue your application

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. But you’ll also discover that your journey at UniSA is about social experiences, healthy living and getting involved. You’ll find student sports and fitness facilities, community clinics, tech zones and chill-out spaces. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and loads more.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

The Business Student Hub is a convenient, central support service for business students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

Our student support services will make your life at university easier. We want you to be successful, and if you need help, we're here to assist. We provide a full range of support services, including:

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.