Graduate Certificate in Marketing

Learn contemporary marketing skills and theory from experts who advise global brands supported by research recognised as above world-class in Marketing1.

This graduate certificate will provide you with skills in key marketing areas, enabling you to advance with select UniSA Business masters degrees, and enter and succeed within the marketing sector.

12018 Excellence in Research for Australia (ERA).

Entry requirements

Entrants to the program shall normally hold one of the following:

• A completed Bachelor degree from a recognised higher education institution or equivalent; or

You will study a total of four courses – two core courses (which includes a core elective) and two additional marketing electives, providing you with an introduction to contemporary marketing knowledge.

You will learn courses in Marketing Management, choose between Buyer Behaviour Insights or Advanced Marketing Analytics as your core elective, and then select two extra electives from areas such as:

• Brand management
• Advanced wine marketing
• Advertising: Planning and buying media
• e-Marketing

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.

This degree combines theoretical and hands-on learning. You can expect your assessment tasks to differ widely – these may include:

In addition to learning from teachers with professional experience and research expertise as part of your degree, we offer opportunities for you to connect with experts beyond your studies.

Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. Our teachers are leaders in their field and you could be learning from globally recognised research groups such as the Ehrenberg Bass Institute for Marketing Science.

We also host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

Your career

Between now and 2020 employment in marketing in Australia is expected to grow. The availability of roles is expected to increase by:

• 12.1 per cent (sales, marketing and public relations professionals)
• 15.5 per cent (advertising and marketing professionals)
• 5.2 per cent (advertising, public relations and sales managers)1

Careers to consider:

• Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Business development consultant: working with business and advising on business plans; advising on investment, finance and marketing strategies; analysing domestic and global economic factors on business; advising businesses on growth opportunities
• Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors
• International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies
• Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
• Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys
• Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels
• Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales

1Australian Government Department of Employment, Occupational Employment Projections 2015.

Applying to study with us:

• go to the top of this page and make note of the SATAC code, then click Apply
• you will be redirected through to the SATAC website to continue your application

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and areas that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

The Business Student Hub is a convenient, central support service for business students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

Our student support services will make your life at university easier. We want you to be successful, and if you need help, we're here to assist. We provide a full range of support services, including:

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.