Graduate Certificate in Marketing (41290)
The University of Western Australia
About
UWA's admission requirements for some postgraduate courses have changed for Semester 2, 2020 to facilitate student access to study during the COVID-19 situation.
In many cases, these changes may not be extended beyond 2020.
Contact Future Students for more information.Marketing is dynamic and creative and critical to organisations in gaining a competitive advantage.
All organisations can benefit from marketing, including for profit, not for profit, government and charities.
Marketing can also benefit a range of brands including causes such as ‘act for wildlife', music artists, religions and even politicians!In this course, students acquire core knowledge and practical skills that are critical for a career in marketing or a career that relates to customer relationships.
The Graduate Certificate in Marketing addresses the fundamentals of marketing, as well as consumer behaviour, integrated marketing communications and marketing research offering an introduction to some core aspects of marketing.
The course may be taken as a stand-alone course or as a pathway into the Master of Marketing or the Master of Commerce.
Structure
| KEY TO AVAILABILITY OF UNITS: |
|---|
| S1 = Semester 1; S2 = Semester 2 |
All units have a value of six points unless otherwise stated.
Take all units (24 points):
| AVAILABILITY | UNITCODE | UNITNAME | UNIT REQUIREMENTS | CONTACT HOURS |
|---|---|---|---|---|
| S2 | MKTG5406 | Buyer Behaviour and Decision Making | lectures/seminars/workshops: up to 3 hours per week | |
| S2 | MKTG5465 | Applied Marketing Research | lectures/seminars/workshops: up to 3 hours per week | |
| S1, S2 | MKTG5501 | Integrated Marketing Communications | lectures/seminars/workshops: up to 3 hours per week | |
| S1, S2 | MKTG5561 | Marketing Management | Incompatibility: MKTG5550 Marketing Principles | lectures/seminars: up to 3 hours per week |
See also the rules for the course and the Student Rules.
Entry requirements
4.(1) To be considered for admission to this course an applicant must have—
(1) (a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) Significant work experience including at least 5 years with a material level of responsibility.
Institution
