Master of Marketing (coursework) (41690)
The University of Western Australia
About
UWA's admission requirements for some postgraduate courses have changed for Semester 2, 2020 to facilitate student access to study during the COVID-19 situation.
In many cases, these changes may not be extended beyond 2020.
Contact Future Students for more information.This specialist degree is designed for students who would like to enhance their knowledge of, or follow a career in, marketing.
The material covered is relevant to all students for whatever industry or sector they are interested in.
Structure
| KEY TO AVAILABILITY OF UNITS: |
|---|
| S1 = Semester 1; S2 = Semester 2; NS = non-standard teaching period |
All units have a value of six points unless otherwise stated.
Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the Faculty, may be required to complete relevant conversion units up to the value of 24 points, as advised by the Faculty:
Take all units (36 points):
| AVAILABILITY | UNITCODE | UNITNAME | UNIT REQUIREMENTS | CONTACT HOURS |
|---|---|---|---|---|
| S1, S2 | MGMT5506 | Ethics and Sustainability Management | Incompatibility: MGMT5526 Principles for Responsible Management | lectures/seminars/workshops: up to 3 hours per week |
| S2 | MKTG5406 | Buyer Behaviour and Decision Making | lectures/seminars/workshops: up to 3 hours per week | |
| S2 | MKTG5408 | Marketing Analysis and Planning | Prerequisites: MKTG5561 Marketing Management. This is a capstone unit. Students should enrol in this unit towards the completion of the course. | lectures/seminars/workshops: up to 3 hours per week |
| S1 | MKTG5462 | Global Marketing Strategy | lectures/seminars/workshops: up to 3 hours per week | |
| S2 | MKTG5465 | Applied Marketing Research | lectures/seminars/workshops: up to 3 hours per week | |
| S1, S2 | MKTG5501 | Integrated Marketing Communications | lectures/seminars/workshops: up to 3 hours per week |
Take unit(s) to the value of 36 points:
| AVAILABILITY | UNITCODE | UNITNAME | UNIT REQUIREMENTS | CONTACT HOURS |
|---|---|---|---|---|
| S1, S2 | BUSN5100 | Applied Professional Business Communications | Incompatibility: WACE/TEE English or equivalent or BUSN4003 Applied Business Communication or MGMT5610 Applied Professional Business Communications | lectures/seminars/workshops: up to 3 hours per week |
| S2 | EBUS5504 | Electronic Business | lectures/seminars/workshops: up to 3 hours per week | |
| S1 | MKTG5463 | Marketing of Services | lectures/seminars/workshops: up to 3 hours per week | |
| NS, S2 | MKTG5502 | Digital Marketing | Semester 2: Online seminars, 3 hours per week over 12 weeks. Non-standard: Face-to-face seminars, 36 hours in one week. | |
| S1 | MKTG5504 | Big Data in Marketing | Seminars: 3 hours per week for 12 weeks. | |
| S1 | MKTG5505 | Marketing and Society | lectures/seminars/workshops: up to 3 hours per week | |
| S1, S2 | MKTG5561 | Marketing Management | Incompatibility: MKTG5550 Marketing Principles | lectures/seminars: up to 3 hours per week |
| S1 | MKTG5578 | Client Management | lectures/seminars/workshops: up to 3 hours per week | |
| NS, S1, S2 | WILG5001 | Professional Development Practicum A | Prerequisites: Completion of 24 points of post graduate units and approval from the unit coordinator. | 150 hours for pre-placement, placement and post-placement activities |
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Example 1
Course Study Plan: PSP-41690-1
Example 2
Course Study Plan: PSP-41690-2
See also the rules for the course and the Student Rules.
Entry requirements
4.(1) To be considered for admission to this course an applicant must have—
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.
Institution
